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Michael Solomon Expert on Consumer Behavior

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Select Keynotes

  • Step on the G.A.S. (Gratification, Agency & Stability): Consumer Behavior in The New Normal
  • The Many Faces of AI: Persuasive Salesbots and Tomorrow's Customer Experience
  • Walk a Mile in Your Customer's Shoes
  • We Really ARE What We Wear: How The Psychology of Fashion Influences Consumer Behavior
  • The Young and the Restless: Capture the Hearts, Minds and Wallets of Millennials

Select Book Titles

  • 2021 The New Chameleons: How to Connect with Consumers Who Defy Categorization
  • 2018 Marketers, Tear Down These Walls! Liberating the Postmodern Consumer
  • 2018 Consumer Behavior: Buying, Having and Being 12th ed.
  • 2018 Social Media Marketing 3rd ed.
  • 2016 Consumer Behaviour: A European Perspective
  • 2016 Better Business 3rd ed.
  • 2015 Marketing: Real People, Real Choices 8th ed.
  • 2010 Virtual Social Identity
  • 2009 Launch! Advertising and Promotion in Real Time
  • 2009 The Truth About What Customers Want
  • 2007 Consumer Behavior in Fashion
  • 2003 Conquering Consumerspace: Marketing Strategies for a Branded World

Michael is passionate about the extraordinary world of the ordinary consumer. He brings humor and arresting visuals to his keynotes to show how everyday behaviors are much more meaningful than you thought – and an essential pathway to grabbing the attention and loyalty of your customers. The marketing guru Philip Kotler summed it up when he stated, “Solomon has the mind of a scientist and the writing flair of a journalist.

Michael “wrote the book” on understanding consumers. Literally. Hundreds of thousands of business students have learned about Marketing from his books including Consumer Behavior: Buying, Having, and Being — the most widely used book on the subject in the world.

Michael’s mantra: We don’t buy products because of what they do. We buy them because of what they mean. He advises global clients in leading industries such as apparel and footwear (Calvin Klein, Levi Strauss, Under Armour, Timberland), financial services and e-commerce (eBay, Progressive), CPG (Procter & Gamble, Campbell’s), retailing (H&M), sports (Philadelphia Eagles), manufacturing (DuPont, PP&G) and transportation (BMW, United Airlines) on marketing strategies to make them more consumer-centric. He regularly appears on television shows including The Today Show, Good Morning America and CNN to comment on consumer issues, and he is frequently quoted in major media outlets such as The New York Times, USA Today, Adweek and Time.

As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, Michael combines cutting edge academic theory with actionable real-world strategies. He helps managers get inside the heads of their customers so they can anticipate and satisfy their deepest and most pressing needs – today and tomorrow. An executive at Subaru said it best: “The man is a scholar who is current and street-wise.”

Contact GDA for Availability