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Topics
- Artificial Intelligence
- Branding / Marketing
- Business Growth / Strategy / Trends
- Consumer Trends
- Customer Relations
- Futurists / Trends
- Influence
- Retail and Consumerism
- Sales
- Social Media
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Michael Solomon Expert on Consumer Behavior
Select Articles
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For example, two people may feel their stomachs rumble during a lunchtime meeting. If neither person has eaten since the night before, the strength of their respective needs (hunger) would be about the same.
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A.I.: The Death Knell For Relationship Marketing, Or The Birth Of The Loveable Salesbot?
Relationship marketing. CRM. Customer lifetime value. “It's a lot more expensive to find a new customer than to keep an old one.”
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I am a columnist for Forbes.com . I write on retailing, consumer behavior and branding issues. You can see my articles here.
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Is Sales Training Just a Game for Millennials?
Applying gamification methods to sales training in order to engage younger employees
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Overlooked opportunities to meet the needs of disabled customers
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Spokesavatars: Representing Brands in a Virtual World
Branding strategies in virtual environments
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Bricks and clicks: delving into inline retail strategy
Bridging the divide between offline and online retailing
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Strategies to reach consumers in a media-saturated environment
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Digital identity management: what is reality (and why should we care?)
How consumers can leverage emerging technologies to manage the impressions they make on others on the job, in dating situations, etc.