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Blake Michelle Morgan Customer Experience Futurist, Keynote Speaker, Author
The world has more data than ever before. In fact, it’s estimated that by 2020, we’ll produce 44 zettabytes every day. That’s equal to 44 trillion gigabytes. One gigabyte can hold the contents of enough books to cover a 30-foot-long shelf. Multiply that by 44 trillion. That’s a lot of data — too much for most companies to process. And yet front-line employees are still often left operating with data that’s “too little, too late.”
More than three in four millennials (78%) would choose to spend money on an experience or event over buying something desirable (Harris study). Millennials want to spend their money being with others. Sixty-nine percent of respondents said they believe attending live experiences helps them connect better with their friends, their community and people around the world. Eighty-three percent of respondants said they participated in a “live event” in the past year and 72% said they’d like to improve their expenditures on experiences in the coming year.
Today’s CMOs need to be aligned with the customer’s current needs, but constantly identifying what the customer will want in the future. How does the modern CMO balance those two requirements?
When you search for lists of IoT products online you read a lot of seemingly technical jargon about embedded products. But what about products we can easily understand? Products we use now or we could easily imagine using? That is what I sought out to find for this column and here are five easy to understand, tangible examples of IoT.