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- Change Management / Organizational Change
- Ethics / Values
- Journalism / Literary / Author
- Mental Health / Psychology
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Robert B. Cialdini, PhD New York Times Bestselling author and the foundational expert in the science of influence
Dr. Robert Cialdini has spent his entire career conducting scientific research on what leads people to say “Yes” to requests. The results of his research, his ensuing articles, and New York Times bestselling books have earned him an acclaimed reputation as a respected scientist and engaging storyteller.
The Consensus Principle
The Liking Principle
The Reciprocity Principle
Sleuths of Influence
Pre-Suasion: Moving People in Your Direction