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- Change Management / Organizational Change
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- Influence
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Robert B. Cialdini, PhD New York Times Bestselling author and the foundational expert in the science of influence
Select Articles
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The Godfather of Influence is Interviewed by Guy Kawasaki
Dr. Cialdini influences almost everything that Guy Kawasaki makes.
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Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.
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That really works like magic. What’s the secret to influence?
The best metaphor I have is that of a gardener’s. A gardener knows that it doesn’t matter how good a seed is if you haven’t cultivated the ground. That seed will not bear the fullest fruit. So that’s what the top performers were doing and their inferior contemporaries weren’t recognising the power of ‘pre-suasion’.
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The 6 Secrets to Getting People to Say Yes
Inc. Video: Robert Cialdini, author of Pre-Suasion, describes to Inc. president Eric Schurenberg the most important factors for influencing people.
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Want to Get People to ‘Yes’? Follow the Lessons of Robert Cialdini’s ‘Pre-Suasion’
Wall Street Journal, September 2016: Carol Tavris explains why the most important part of an argument can be preparing the audience to receive it.