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- Change Management / Organizational Change
- Ethics / Values
- Journalism / Literary / Author
- Mental Health / Psychology
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Robert B. Cialdini, PhD New York Times Bestselling author and the foundational expert in the science of influence
Dr. Cialdini influences almost everything that Guy Kawasaki makes.
Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.
The best metaphor I have is that of a gardener’s. A gardener knows that it doesn’t matter how good a seed is if you haven’t cultivated the ground. That seed will not bear the fullest fruit. So that’s what the top performers were doing and their inferior contemporaries weren’t recognising the power of ‘pre-suasion’.
Inc. Video: Robert Cialdini, author of Pre-Suasion, describes to Inc. president Eric Schurenberg the most important factors for influencing people.
Wall Street Journal, September 2016: Carol Tavris explains why the most important part of an argument can be preparing the audience to receive it.