Carol Spieckerman Retail thought leader, speaker, trainer and advisor

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Select Keynotes

  • Bricks Have New Tricks: The Digital Rethinking of Physical Retail
  • Perfecting Your Pitch: New Rules for Retail Differentiation

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Carol Spieckerman is an internationally-recognized authority on retail, brand marketing and B2B strategy. Carol’s proprietary Retail TrajectoriesSM and five-point positioning methodology cut across categories, retail formats, channels, and business models and form the framework for her presentations, training and consulting work.

Since 2001, she has worked with leading global brand marketers, agencies, developers, licensing, and technology companies to successfully navigate retail “from now to next.” Carol’s specializes in leveraging her clients’ existing brand, product and service assets to position them for high-volume success in a wide variety of consumer products categories including fashion, technology, grocery, and entertainment/media. The scalable tools and tactics Carol shares during her trainings and presentations are designed to immediately accelerate corporate repositioning, marketing, and business development processes.

Carol is an author and sought-after contributor to global retail and business media including Reuters, The Wall Street Journal, Forbes, Women’s Wear Daily, The Licensing Book, Kidscreen, Private Label Buyer, Retail Wire, TWICE, and Dealerscope. Her blog is considered to be a “must-read” by retail leaders and brand executives. Carol is active in social media, and her insights may be found on Twitter @retailxpert and on Retail Wire, where she serves as an expert panelist.

As a speaker, Carol has keynoted events in Colombia, Berlin, Rio, London, Hong Kong, Mexico City and across the United States and Canada. Her speaking credits include ACEI’s Investigación de Mercados, Walmart Technology Summit, Consumer Electronics Show, Global Imaging Expo, Engage Digital Expo International, International Licensing Expo, World Alliance for Retail Excellence and Standards conference, Outdoor Retailer Expo, LIMA Licensing University, Specialty Graphics Imagers Business Development Conference, LIMA Retail and Brand Symposium and more.

In addition to her speaking, Carol conducts one-day retail and B2B positioning training and consulting workshops around the world which include an immersive overview of her five-point positioning and business development methodology. All workshops include personal and private presentation, training and coaching, with a focus on optimizing corporate positioning and accelerating business development.


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