Carol Cone Corporate Social Responsibility and Purpose Branding Expert and Speaker

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  • How purpose took over the 2019 Cannes Lion Festival

    Advertising used to be about perfection—creative focused on models, beautiful homes, fast cars, and dream vacations. Consumers are tired of that approach. They're demanding authenticity, and more marketers and brands are delivering—highlighting the challenges and realities of life for individuals facing disease, disability, racism, etc.