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Carol Cone Corporate Social Responsibility and Purpose Branding Expert and Speaker
Carol Cone's team created this video for Aflak. Creating play and the latest technology to communicate feelings. My Special Aflac DuckTM, part of Aflac's ongoing Aflac Childhood Cancer CampaignTM and developed by Sproutel, is an innovative, smart robotic companion that features naturalistic movements, joyful play and interactive technology to help comfort children coping with cancer. With a year of child-centered research behind it, My Special Aflac Duck is a part of Aflac's 22-year commitment to providing care and support for children who have cancer.
Cause branding pioneer Carol Cone discusses her new company, Carol Cone On Purpose, and the role of purpose in today's business.