Ron Johnson Creator of the Apple Store, helped Target chain differentiate itself through design & skillful marketing

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  • Defying Gravity: The Untold Story of the Apple Store and the Courage to Create What's Next
  • Leading Through Change: How to Help Your Team Embrace Disruption and Win

Select Book Titles

  • 2026 Shop Different

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Founder of the Apple Stores and Merchandising Leader who brought Design to Target, Leading Authority on Game Changing Innovation, Delivering Jaw-Dropping Customer Service, Building Winning Cultures and Inspiring Teams Through Meaningful Work.

Ron is best known for creating the Apple Stores, the first retail strategy in history to reach $1 billion in annual sales in only three years, and for bringing design to Target by creating the first ever retail collaboration with architect Michael Graves. A Harvard Business School Graduate and Stanford alumnus, Ron is an engaging speaker and master storyteller who inspires audiences with his warm, authentic and approachable style.

Widely regarded as one of the boldest retail innovators of the last 30 years, Ron delivers keynotes with timeless lessons for building cultures that both inspire employees and fuel continuous innovation. Drawing on his unparalleled success leading Apple Stores—and his hard-fought attempt to transform JCPenney into “America’s Favorite Store”—Ron shares insights that leave audiences emboldened and transformed.


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