Troy Hazard Street-smart business leader, bestselling author, franchise expert, and founder of 12 companies

For years we’ve lived by a number of standard business rules, but as the landscape of business changes, so to do the rules.

In this program, Troy will show you the 5 business rules you knew and lived by, but that you should now be breaking:

1. Growth is Good: Not all new business is good business.  After a period of fast growth in one of our businesses, I analyzed our $6 million client base and realized 60% of our clients weren’t profitable and, incidentally, it was the same 60% of our clients that we didn’t like, respect or trust. We bought the clients on too quickly and as a result, they were a poor cultural fit for the business.

2. Cash is king – Cash is not king. Cash FLOW is king. It’s easy to chew up money that you have by not watching the money you don’t have.  For example, you might think you have the cash to grow, but do you have the cash flow to fund the impact of that growth. Your investment in resources, product, marketing etc will always be ahead of your cash receivables curve.

3. Plan to succeed – In a world of faster, better, now, we need to be more agile in business to compete. Open the doors to your business, and print the business cards later. Call the client with the offer, refine the pitch on the feedback. Failure to launch is guaranteed failure.

4. The customer is always right - With access to the internet, the customer now perceives they are informed, but the information they bring to the table may not always be right. Our challenge is to not be subservient to them, nor to correct them, but more to guide them to the right solutions.

5. Social media is the way of the future – Contrary to popular belief, social media is not the game changer, it’s just another tool you need to be mindful of, like radio was in the 20’s, television was in the 40’s, color television in the 60’s the internet in the 90’s. The key to understanding the ‘way of the future’, is to be aware of all of the elements that impact it.

Troy Hazard had bought, grown and sold more companies before his 40th birthday than some business people would even consider in a lifetime. Through his businesses and working as a consultant for some of the world’s biggest brands Troy has learned the lessons on how to predict issues in business before you need to experience them. Troy will step you through a process to identify if you are driving your business into the future or into the ground and reveal how to see your own blind spots to lay the foundation for tomorrow’s successes.

In recent years everyone has been looking for that 'one thing' that will show them to the path out of the gloom and into the boom! Serial entrepreneur Troy Hazard believes the answer is not found in something you seek, but more in something you already have and may have forgotten. In this keynote Troy gives you simple steps to the clarity of vision you need to give your business a more purposeful view of the future.

In a world of faster, better, yesterday, Troy will uncover the real reasons why we need to embrace the true emotion of a relationship in business and harness that with the technology we have come to rely on so heavily. He will demonstrate what defines best practices when you are building a relationship marketing program for your business and show you how you can get an effective program started easily.

As a leader of leaders, Troy Hazard will explain why the speed of your personal evolution as a leader has a direct impact on the evolution of your business and those you lead. He will uncover the 4 key character traits that make up a good leader. Troy’s presentation delivers real life leadership lessons to improve your skills and to quickly maximize your impact as a more focused leader, faster.

It’s no secret, businesses are getting hammered right across the country. So many business owners and leaders are scrambling to find a way to deal with the ever-changing landscape of how we can do business.

Like you, Troy Hazard is living it. He is the chairman of the board of a business with 410 franchise territories employing 1,100 people across three countries, that operate 160 retail stores, and over 600 mobile service units. Right now, he is working with the leadership team in the business making daily decisions to keep these families employed, and as safe as they can be.

In this program Troy will share some of the strategic plans he and the team are putting into place right now! How they are managing the daily update to the strategy, and how some of those disciplines, habits and behaviors can apply to your business.

Following his presentation, he will take questions from your leadership so he can drill into the specific needs of your business, in your industry, in your County. Things you can do right now to influence your outcome in your business and ride out the storm.

Then, we’ll open up the conversation to your participants’ questions. To talk about the things that are keeping them up at night, and the things that are close to their hearts and minds.

This is not a keynote, this is not a ‘program’, this is a highly customized interactive fireside chat with a serial entrepreneur that has owned 13 companies over 30 years and has taken the rollercoaster through 4 significant economic corrections in his businesses. So, expect to hear the up close and personal stories of the good, the bad, and the ugly as we all learn from the past, apply it to the present, to protect the future.

In this virtual experience your participants’ will learn the 6 key steps to lead their business through this crisis.

1. The TREND is your friend – Right now, life in general is a moving target, but as business leaders it’s our job to pick the trend. Troy will teach you how to pick it quickly and efficiently.
2. Create consumer and employee confidence NOW - Have consumers ready to buy even if the reopen date in your industry or County is delayed. You will learn how proactive actions instill a calmness in your consumer, and your team. 
3. Up-skill your team for the upswing – There will be a resurgence in the economy and history will tell us it will happen quickly. Will your team be trained and ready for that? Troy will share how he is keeping his team sharp, for the economic shift.
4. Have everything fight its way BACK into the strategy – No doubt in recent weeks you’ve been very closely monitoring your cash flow, and your budgets for the year – and for sure they have changed. Troy will share his process to create a rolling review of your strategy to adapt with the changing landscape.
5. Countdown to a kickoff – He will share his unique discipline to manage all of the things you need to do to reopen, so you have focus, and don’t paralyze yourself in the process.
6. Rhythm + Routine – Right now, your consistency as a leader is more important than ever. If your team sees fear and chaos in your actions, they too will panic. Learn how to set meaningful interactions with your team so they do not lose ‘mental momentum’ through this time.

Here’s an overview of this unique virtual experience - https://vimeo.com/410778650

 

What clients are saying about Troy’s virtual experience…

“Troy delivered his virtual experience to our group of franchisors with amazing impact. Immediately after the event I had people emailing me to say thank you for such great relevant information.   Troy had their attention from start to finish.  His leadership insights were spot on, especially the real-life examples of what our franchisors could do in their business TODAY to navigate this crisis. Outstanding!”

Brian Schnell, Partner, Faegre Drinker

“Troy’s unique approach to a virtual meeting was both timely, and highly informative. In a time of so much uncertainty, our owners appreciated the opportunity to learn tactics they can implement today to help them prepare their businesses for success post-pandemic. I could almost hear them taking notes! This was not just a keynote, this was a highly engaging event that was just what our owners needed.”

Stephanie Richmond, Sr VP of Human Resources, Papa Murphy’s International