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Afdhel Aziz Start With Hope™ — To Drive Engagement, Retention and Performance

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Select Keynotes

  • Start With Hope™ — To Drive Engagement, Retention and Performance
  • Believe, Belong, Perform™ — Reconnecting People to the Purpose That Makes Their Work Irreplaceable
  • Strategy to Story™ — A Values-Driven Storytelling Playbook for Brands in a Divided World

Select Book Titles

  • 2025 Good is the New Cool: Guide to Conscious Business
  • 2025 Good is the New Cool: Guide to Meaningful Marketing
  • 2024 Good is the New Cool: Guide to Personal Purpose

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Afdhel Aziz helps organizations increase engagement, retention and performance - using his Start with Hope™ Playbook pioneered at Fortune 500 companies like Disney, Adidas, The Gap, and Sephora.

He is the Chief Purpose Officer of Conspiracy of Love, a strategic consultancy that helps build cultures where people believe, belong, and perform. He founded it in 2017, leaving a two-decade corporate career after witnessing the aftermath of the Indian Ocean tsunami in his native Sri Lanka.

He has inspired audiences globally at companies like Coca Cola, Walmart, and Microsoft, as well as leadership, HR and innovation conferences like the Fast Company Innovation Festival, Cannes Lions, SXSW and many more.

He is the bestselling author of The Purpose Trilogy, a Forbes contributor with over 500 interviews with global business leaders, and co-founder of Good is the New Cool, a creative studio which produces content like ‘The Solutionaries’ with TIME Magazine.

Testimonials

“Afdhel's talk received a standing ovation from a packed room of 1,200 and was among the highest-rated speeches ever at IEG.”

— Lesa Ukman, IEG

"Afdhel’s workshops like water in the desert to our Leadership Team. It helped our leaders come to the table." — Carly O'Connor Kajawa, Head of People & Culture, Athleta


 "Afdhel's presentation radiates passion and authenticity and it struck a chord with participants." — Jay-Ann Gilfoy, CEO, Meridian CU

"His storytelling ability coupled with unique engagement with the audience, tempo, charisma, and tone will surely open eyes, make you smile, and question your entire approach to doing business." — Quique Rianch, YPO Euro-LATAM

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