Coach Micheal Burt is considered the leading authority on “activating the PREY DRIVE” in people and teams around the world. Coach Burt defines Prey Drive in this context as “an instinctual ability to see something with the eyes optically or in the mind and have the persistence and intensity to pursue it.”

Based on Micheal’s unique background as a former championship women’s basketball coach combined with his impressive ability to build a “competitive intelligence” in people, the 22X author uses a unique methodology to inner engineer people to compete at the highest levels. Coach Burt’s book “FLIP THE SWITCH” is on the WALL STREET JOURNAL Best SELLER LIST.

Hired by many of the top companies in the world to activate this drive in their teams Micheal has built out a framework and model to “FLIP the SWITCH” in people that shows quantitative improvements in concentrated periods of time. Currently Micheal is building and licensing “Greatness Factories” around the world, which are unique destination locations that combine “intentional collaboration” between members through inspired real estate, coaching programs, and a common desire to do something LEGENDARY.