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Ken Hughes Global Customer Experience Strategist, Leading Consumer Behaviouralist & Award-Winning Keynote Speaker

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  • Showreel. Ken Hughes

    Ken Hughes is one of the world's leading Consumer & Shopper behaviouralists and a global thought leader in the areas of shopper and cyber psychology, consumer behaviour, retail futurology, retail strategy, omnichannel, AI, peer-to-peer, employee motivation, and leadership.

  • Time bending -- 365 ways to unlock creativity and innovation

    Ken Hughes' work in behaviouralism has led him on an interesting journey. Ken spent a year experiencing something playful, something risky, something new that he had never done before, every day, for a year. Although it started off as a personal journey it quickly spread to those around him, in both his personal and professional life. Play, risk, creativity, and innovation is now a big part of Ken's approach to helping blue-chip clients stimulate their organizational creativity, and by extension their innovation.

  • The blue dot consumer Keynote | Ken Hughes

    In this compelling keynote, Ken Hughes dives into the emotional undercurrents that shape consumer behavior in the digital age. With sharp insight, real-world stories, and behavioural science, he challenges organizations to evolve their strategy—not just to serve customers, but to genuinely connect with them.

  • Taylormaking Keynote | Ken Hughes

    In this powerful keynote, inspired by his bestselling book Taylormaking, Ken Hughes explores how brands can move beyond transactions to create deeply emotive, personalised experiences. Blending consumer psychology with real-world insights, he challenges audiences to rethink branding for a new era of relevance, connection, and customer-centric growth.