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Ken Hughes World's Leading Shopper & Consumer Behaviouralist, Customer Experience Strategist

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  • Showreel 2022. Ken Hughes

    Ken Hughes is one of the world's leading Consumer & Shopper behaviouralists and a global thought leader in the areas of shopper and cyber psychology, consumer behaviour, retail futurology, retail strategy, omnichannel, AI, peer-to-peer, employee motivation, and leadership.

  • Time bending -- 365 ways to unlock creativity and innovation

    Ken Hughes' work in behaviouralism has led him on an interesting journey. Ken spent a year experiencing something playful, something risky, something new that he had never done before, every day, for a year. Although it started off as a personal journey it quickly spread to those around him, in both his personal and professional life. Play, risk, creativity, and innovation is now a big part of Ken's approach to helping blue-chip clients stimulate their organizational creativity, and by extension their innovation.

  • The blue dot consumer metaphor

    To illustrate the importance of the move to consumer centricity, I came up with the Blue Dot Consumer metaphor to showcase how the world has changed

  • Love is a verb. CX

    This video is an extract from Ken Hughes' latest international Customer Experience keynote speech LOVE IS A VERB.