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Greg McKeown Best-selling Author "Essentialism: The Disciplined Pursuit of Less", CEO of THIS Inc, Young Global Leader
Taking inspiration from legendary designer Dieter Ram's philosophy of "less but better", McKeown outlines an antidote in his book Essentialism: The Disciplined Pursuit of Less, which features practical tips on how to figure out what's most important, eliminate the trivial, and establish routines for effortless execution.