Deirdre Van Nest Deirdre helps financial advisors improve business & build their brands.

If you’re like most advisors, you know your competition is fierce and the marketplace is noisy. Whether you’re talking with prospects and clients 1:1, in a group setting, or online you’ve likely wondered, “How do I differentiate myself from my competition?”. To be the advisor of choice and to avoid being seen as a commodity this question MUST be answered. Because…It’s no longer enough to be the smartest person in the room, with the most letters after your name. Today’s consumer demands human connection and transparency. It’s time to put away the complex charts, facts, and figures. Ditch the industry jargon. And show your clients, by becoming an emotionally engaging advisor, that you (and ONLY you) can make their financial dreams a reality.But…ironically many advisors are looking for answers in the wrong place. It won’t be found in giving more facts and figures about your products or services; the answer lies within you!

What differentiates you from your competition and makes you the obvious choice, someone others want to follow is YOU; specifically, HOW you talk about what you do and WHY you do it.This is where “crazy good” speaking and storytelling skills come in. The good news is every advisor can gain these skills!In this workshop you will:• Discover why relying on technical expertise alone to win and keep business is no longer enough

.• Understand why in order to reach your full potential as an advisor you must develop Crazy Good speaking skills.

• Learn the biggest “sales killing” mistake most advisors make and how to avoid it when you speak and meet with prospects and clients.

• Learn how to connect emotionally with every prospect, client, and audience member.

• Learn the 3 types of business stories every advisor must be telling and how successful advisors are incorporating these stories into their group presentations, 1:1 meetings, and online- -with great success.

• Pick up the step-by-step formula for crafting your own “WHY” story. Your WHY is a foundational skill is a GAMECHANGER. It enables you to overcome skepticism and to connect immediately and authentically with your listeners in 4 minutes or less. When this happens it’s like pouring lighter fluid on your conversations and presentations.

This topic can be delivered in a 60 min keynote format up to a half day training format. 

For Your High-Achieving Advisors, Wholesalers, & Leaders It’s no longer enough to be the smartest or most skilled Advisor in the room. We are in the Communication Age. This means when speaking to groups, small and large, whether it’s for 1 minute or 1 hour, people will make judgments about your competency based on your speaking skills.

So…If you’re an A+ Advisor and a B- SPEAKER, you have a problem. The potential for someone to assume you’re also B- at your job is high. When this happens, you lose credibility, business, and the ability to impact more lives.

In this practical and interactive talk your group will:

• Learn why many advisors are not satisfied with the results they get when they speak, and what they can do to skyrocket sales, increase credibility, and knock it out of the park every time they speak.
• Discover the presentation killing mistake almost every advisor makes when they open a presentation. This mistake bores their audience and reduces their overall impact.
• Get the key for immediately capturing the attention of any audience. Let’s face it if you don’t know how to get peoples’ attention off their phones and on to you, your talk is toast. Master this one technique and you will know how exactly how to command the attention of any audience.
• Discover how to connect emotionally with every audience (use this for 1:1 conversations too).
• Pick up a strategy that will immediately allow you to look and feel more confident when you first get up to speak.

The good news is You can be both! An A+ Advisor and an A+ Presenter!

Have you ever wondered “How do I build relationships with clients and prospects when they can’t or won’t meet with me in person?” If so, you are not alone! The answer is simple, market yourself with videos, but not just any video. Your videos MUST include five crucial elements, or you will get ZERO results.