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Ross Bernstein, CSP, CPAE, Global Speaker Fellow Inspirational Business Keynote Speaker & Best-Selling Sports Author

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Select Keynotes

  • “The Champion's Code: Building Relationships Through Life Lessons of Integrity and Accountability from the Sports World to the Business World”
  • “Wearing the C: Leadership Lessons from the Greatest Captains and Coaches in Sports”

Select Book Titles

  • 2022 America's Coach: Life Lessons & Wisdom for Gold Medal Success: A Biographical Journey of the Late Hockey Icon Herb Brooks
  • 2022 55 Years 55 Heroes: A Celebration of Minnesota Sports
  • 2022 Kevin Garnett: Star Forward
  • 2012 Wearing The "C": Leadership Secrets from Hockey's Greatest Captains
  • 2012 World Series Winners: What It Takes to Claim Baseball's Ultimate Prize
  • 2011 I Love Sarah Palin/I Hate Sarah Palin
  • 2011 Raising Lombardi: What It Takes to Claim Football's Ultimate Prize
  • 2010 Raising Stanley: What It Takes to Claim Hockey's Ultimate Prize
  • 2009 I Love Brett Favre/I Hate Brett Favre
  • 2009 Maroon & Gold Forever: Celebrating 125 Years of Gopher Football
  • 2009 The Code: Football's Unwritten Rules and Its Ignore-At-Your-Own-Risk Code of Honor
  • 2008 Slap Shot Original: The Man, the Foil, and the Legend
  • 2007 Old Time Hockey: Memories and Musings of a Lifetime on Ice...
  • 2006 America's Coach: Life Lessons and Wisdom for Gold Medal Success; A Biographical Journey of the Late Hockey Icon Herb Brooks
  • 2006 The Code
  • 2005 Shaquille O'Neal
  • 2005 The Sheikh of Baghdad: Tales of Celebrity and Terror from Pro Wrestling's General Adnan
  • 2005 More...Gopher Hockey by the Hockey Gopher
  • 2005 Beyond the Goalcrease
  • 2004 Grappling Glory: Celebrating a Century of Minnesota Wrestling & Rassling
  • 2004 Barry Bonds
  • 2003 Sports Great Daunte Culpepper
  • 2003 Remembering Herbie: Celebrating the Life and Times of Hockey Legend Herb Brooks
  • 2003 Barry Bonds: Record Breaker
  • 2003 Legends & Legacies: Celebrating a Century of Minnesota Coaches
  • 2002 Randy Moss: Star Wide Receiver
  • 2002 Batter-up: Celebrating a Century of Minnesota Baseball
  • 2002 "The Hall": Celebrating the History and Heritage of the United States Hockey Hall of Fame, Class of 2002
  • 2001 Hardwood Heroes: Celebrating a Century of Minnesota Basketball
  • 2000 Pigskin Pride: Celebrating a Century of Minnesota Football
  • 2000 Gary Payton: Star Guard
  • 1999 Frozen Memories: Celebrating a Century of Minnesota Hockey
  • 1997 Fifty Years, Fifty Heroes: A Celebration of Minnesota Sports
  • 1992 Gopher Hockey by the Hockey Gopher: A Humorous, Subjective, Selective, and Sometimes Irreverent Look at the History and Heroes of Minnesota Gopher Hockey, Past and Present, as Seen By, and Told To, a Large, Furry Rodent, Better Known as Goldy Gopher

The best-selling author of nearly 50 sports books, Ross Bernstein is an award-winning peak performance business speaker who’s keynoted conferences on all seven continents for audiences as small as 10 and as large as 10,000. Ross and his books have been featured on thousands of television and radio programs over the years including CNN, ESPN, Bloomberg, Fox News, and “CBS This Morning,” as well as in the Wall Street Journal, New York Times and USA Today. He’s spent the better part of the past 25 years studying the DNA of championship teams and his program, "The Champion’s Code: Building Relationships Through Life Lessons of Integrity and Accountability from the Sports World to the Business World,” not only illustrates what it takes to become the best of the best, it also explores the fine line between cheating and gamesmanship in sports as it relates to values and integrity in the workplace. As a working member of the media in his home state of Minnesota, Ross has a unique behind the scenes access to all of the local sports franchises in the area, including the Vikings, Twins, Timberwolves, Wild and Gophers. As such, he spends lots of his time in dugouts, club houses, locker rooms, and press boxes — and it’s here where Ross has met and interviewed thousands of professional athletes over the years. Ross' program is all about the DNA of what makes champions in sports so unique and how that relates to business. His PowerPoint is full of amazing photos about inspirational sports stories and about successful teams that tie into ethics and accountability, and about doing things the right way — with respect. There are reasons certain teams win consistently, whereas others don't... and he explains why. It's based largely on the "Good to Great" concept of how the best companies are able to separate themselves from the rest of the pack through servant leadership, by creating a culture of excellence, by developing deeper relationships, and by giving extraordinary customer service. Ross speaks at over 120 conferences per year, mostly at large association conferences, at franchise leadership events, and to Fortune 500 sales groups — his program is very high energy and a great way to open or close a big event. Please reach out, he would LOVE to be a member of YOUR team for the day!

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