Ask 10 people for their definition of strategy and you’re likely to get 10 different answers. This inconsistent understanding of strategy leads to bad strategy. In fact, 67% of managers surveyed said their organizations were bad at developing strategy. Result: the #1 cause of business failure is bad strategy. If you and your team don’t understand strategy today, you may not have a business tomorrow.

New York Times & Wall Street Journal bestselling author Rich Horwath provides managers with everything they need to know to understand strategy in 60 minutes. Introduced by Chief Executive Magazine as “The world’s foremost expert on strategic thinking,”

Rich provides clear and concise definitions for the key business planning terms and helps managers apply them to their business. The result is a common knowledge and understanding of strategy along with the most important tools to develop, communicate, and execute strategy effectively.

Key Learnings:

1. Understand once and for all a clear definition of strategy.
2. Avoid the five myths of strategy that can destroy your business.
3. Make strategic trade-offs to focus your resources and prioritize.
4. Communicate the difference between strategy, tactics, goals, objectives, mission, vision, and values.
5. Design a StrategyPrint, or blueprint, for your business, using the five phases of the strategy process.

Are you where you want to be in your career? Are you where you want to be in your life? You and you alone can set your strategic direction. You and you alone will decide if you’ve reached your full potential. You and you alone will look back on your life with great joy or great regret. The choice is yours. Strategy is the power to get from where you are today, to where you want to go — the power to live strategically.

New York Times & Wall Street Journal bestselling author Rich Horwath provides audiences with tips and tools on the most important thing in the world: the direction of their lives. Based on the #1 selling book on Amazon.com, Rich has designed a set of principles to help people think, act, and live strategically each day, in order to reach their full potential at work and at home.

Key Learnings:

1. Apply the concept of strategy to your work and your personal life.
2. Discover your true purpose and channels for using it.
3. Effectively use your time, talent, and budget at work and home.
4. Use the five-step process to build strategies to achieve your goals.
5. Identify the intersection of your passions, skills, and knowledge to create extraordinary value.