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Kerry Bodine Author & Customer Experience Expert
Kerry Bodine believes that happy customers lead to
happy shareholders. With expertise in human-centered
design, journey mapping, marketing, and branding, she
founded the customer experience consultancy Kerry
Bodine & Co. in 2014. Her consultancy works with
executives to co-create innovative products, services,
and experiences that can define their company's future.
Her book, Outside In: The Power of Putting Customers at
the Center of Your Business, helps business leaders
understand the financial benefits of great customer
experiences — and how their organizations must change
in order to deliver them.
Kerry spent seven years with the customer experience
practice at Forrester Research. As vice president and
principal analyst, she led Forrester’s research on
customer experience design and innovation. She was
also the creative force behind the customer experience
ecosystem, a framework that helps companies diagnose
and fix customer problems at their roots.
Kerry holds a master’s degree in human-computer
interaction from Carnegie Mellon University, and has
managed consumer research teams, designed interfaces
for wearable devices and robots, and developed a 1995
Web-based social shopping prototype for AT&T Bell Labs.
Kerry’s ideas, analysis, and opinions have appeared on
sites like The Wall Street Journal, Harvard Business Review,
Fast Company, Forbes, USA Today, and Advertising Age.
She is a frequent keynote speaker at conferences and
private corporate events around the world.