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Topics
- Accountability
- Leadership
- Military & Veterans
- Navigating Change & Uncertainty
- Peak Performance
- Resilience
- Teambuilding & Collaboration
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Justin "Hasard" Lee #2 Wall Street Journal Bestselling Author; Decorated F-16 and F-35 Fighter Pilot and Combat Veteran; Former Chief of Training Systems, U.S. Air Force
Justin “Hasard” (pronounced hazard) Lee creates a culture of ownership within organizations. His business-proven Ownership Flywheel turns siloed, task-first cultures into mission-first teams ready to take the initiative, execute faster, and own the outcome.
Hasard’s leadership principles were forged in one of the world’s most demanding environments. He has flown over 80 combat missions and is the only pilot to fly jets from two different squadrons into combat on the same day, providing critical air support to troops under fire. But his most impactful role wasn’t in combat—it was as Chief of Training Systems for the U.S. Air Force’s largest fighter training base.
There, he architected a transformation of how the Air Force builds elite teams. The methodology he created trained fighter pilots faster and with higher proficiency, and has since been adopted by air forces worldwide.
From that crucible came the Own the Outcome Operating System—a business-tested framework that replaces siloed, task-first cultures with mission-first execution. Built on principles like One Team, One Fight, Decentralized Execution, and Steel Sharpens Steel, it turns internal friction into momentum and creates teams that thrive under pressure.
The same system that shaped elite fighter squadrons became the foundation of Hasard’s #2 Wall Street Journal bestseller, The Art of Clear Thinking and is now installed inside companies like Microsoft, Meta, and IBM—helping leaders cut through complexity, accelerate execution, and generate operational alpha at scale.
More Than a Keynote: A Partnership
When you partner with Hasard, you get a fully customized experience. He crafts each keynote to solve your specific challenges, blending unforgettable stories with actionable strategies that your team can use immediately. To ensure the learning lasts, he provides tools like his Customized Field Guide, and the post-event debrief. His mission is to equip your team with a proven playbook to build a culture of radical ownership and, ultimately, Own the Outcome™.