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Don Yaeger Best-selling Author, Former Sports Illustrated Editor, CEO of sports PR firm and a Cancer Survivor

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  • Trash Talking At The Masters: Why Mental Strength Is The Key To Success

    I'm a huge fan of trash talking, gamesmanship, and head games. If you've ever played basketball with me, you know just how much I love trying to get inside someone's head, seeing if they can beat me mentally as well as physically. Over the years, I've learned that true competitors have a truckload of mental strength and the ability to both give and take a little verbal jousting.