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David J. Friedman Author; Speaker; CEO

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  • Leveraging Your Culture as a Competitive Advantage

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  • 2018 Culture By Design
  • 2011 Fundamentally Different

David Friedman is an award-winning CEO, entrepreneur, author, and renowned public speaker. In 2011, he published his first book, Fundamentally Different, which is based on the insights he learned and taught throughout his leadership career. In 2021 he published the second edition of his book, Culture by Design, the definitive “how to” manual for building a high-performance culture—even in the new remote work environment. His current company, High Performing Culture, has helped hundreds of companies throughout North America to implement his culture operating system, CultureWise®.


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