• The Science of Values-Based Leadership

  The Science of Values-Based Leadership

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  Neurologists have known for years that leading people effectively requires tapping into their core values. But until now, there hasn’t been a way to identify, measure, and leverage the specific values shared by teams, or large groups of people.

  David Allison, human values expert, electrifying keynote speaker, and 2x best-selling author, has cracked the code. Drawing on nearly a million surveys in 152 languages and hundreds of millions of data points, David has turned shared human values into actionable, science-backed insights. Using this unparalleled data, he crafts custom keynotes from scratch, tailoring each presentation to the unique needs and goals of the audience in front of him.

  David’s leadership keynotes aren’t just inspiring—they’re edge-of-your-seat experiences that deliver practical tools and spark immediate change. In his fast-paced, dynamic presentations, he isolates the values that mean the most to your teams, your entire workforce, or even your entire industry. Then, he shows you exactly how to use those values to tackle any issue, meet any goal, and elevate your leadership to the next level.

  Once you learn the accurate, science-backed, shared values of your people, the transformation begins. You’ll see your true self in your work. You’ll discover where your values intersect with the people you need to engage. And you’ll find that more effective leadership comes from being more human. As David says: “If we let them, our values will unite us. Because we are all values-driven.”

  Who Is This For?

  • Leaders and managers at all levels
  • Organizations that want to cultivate great leaders
  • Founders & Entrepreneurs

  Audience Takeaways

  • The specific Power Values that will empower you to engage people and influence outcomes.
  • Creative, detailed strategies to immediately put the Power Values to use.
  • David’s revolutionary Values Thinking Process that turns shared values into actionable tactics.
  • The Three Telltale Questions that will identify the shared values of anyone you want to engage and inspire.

  Leadership Insights

  • Improve Collaboration: Learn how to leverage shared values for stronger team cohesion and enhanced collaboration.
  • Align Corporate Goals with Human Values: Understand how to align organizational goals with employee values for greater engagement.
  • Values-Based Conflict Resolution: Find out how to use values to navigate and resolve conflicts effectively.

  Diverse Leadership Styles: Discover how to tailor leadership styles to meet the values of diverse teams.

• AI & The Superhuman Future

  AI & The Superhuman Future

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  AI is transforming the way we work, sell, and lead, offering unprecedented opportunities—but also raising challenges about how people and organizations can adapt. The answer lies in pairing AI’s cutting-edge technology with the profound motivators that drive all human behavior: shared values.

  For the first time ever, David Allison has turned the enormous power of human values into actionable, data-driven insights that pinpoint exactly what buttons to push to move the needle in the right direction. Using hundreds of millions of data points from the Valuegraphics Project—the first global inventory of shared human values—David’s groundbreaking methodology reveals what truly inspires people to act, connect, and thrive.

  This is not a one-size-fits-all presentation. Every keynote is built from scratch, powered by custom research that uncovers the specific shared values driving sales, employee engagement, or innovation in your industry or organization. By combining AI with these highly tailored insights, David offers a revolutionary approach that delivers a clear, proven roadmap for achieving goals with unprecedented precision and effectiveness.

  David Allison’s keynote, The Superhuman Future, delivers more than just insights—it delivers a transformative experience. Known for his electrifying stage presence, David combines cutting-edge research with inspiring storytelling, audience interaction, and lightbulb moments that will leave people on the edge of their seats. Attendees will leave energized, equipped with tools they can use immediately, and talking about this keynote for years to come.

  Who Is This For?

  • Sales and Customer Experience Leaders: Teams seeking to pair AI with values-based insights to build trust, enhance loyalty, and drive results.
  • Senior Leadership and Strategy Professionals: CEOs, CHROs, and other leaders navigating AI-driven transformation.
  • People and Culture Leaders: HR and workforce engagement professionals striving to align teams with new technologies.
  • AI and Technology Innovators: Developers and strategists seeking to humanize AI adoption.

  Key Takeaways

  • Leverage Shared Values: Learn how to identify and use the core human values of your workforce, customers, and stakeholders to enhance AI-driven strategies.
  • Reduce Fear and Resistance: Discover how to align innovation with what matters most to people, creating a culture that embraces change.
  • Superhuman Strategies: Explore actionable approaches to combine AI with values-based insights to engage employees, motivate teams, and achieve organizational goals.
  • Future-Ready Tools: Leave with David’s Values Thinking Process, the Three Telltale Questions, and other practical tools to build a values-aligned, AI-ready organization.
• Flipping the Script

  Flipping the Script

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  When an industry is misunderstood or viewed negatively, it can hinder growth, create resistance, and damage trust. Changing this narrative requires more than traditional communication tactics; it demands a deeper understanding of what truly motivates the people you need to reach, deep inside their hearts. But what should you say? What stories will resonate? How can you change the narrative and help people understand what you are really all about?

  Backed by hundreds of millions of data points from the groundbreaking Valuegraphics Project, David Allison identifies the core values of your target audience and shows how to use them to design strategies and deliver messages that resonate deeply. This uniquely customized and powerfully transformative keynote equips your audience with a roadmap to reshape public perception by tapping into shared human values—the universal motivators that drive what people do, think, and feel.

  David Allison brings a unique energy to the stage, crafting a keynote from scratch based on a large-scale research study undertaken just for your audience, and just for your event. The actionable insights that result are delivered in his trademark inspirational style, with engaging stories, audience interaction, and lightbulb moments that spark lasting shifts in perspective. David creates a keynote experience that keeps people on the edge of their seats and leaves them with practical tools to implement change. Audiences will be talking about his keynote for years.

  David’s proven methodology has helped global organizations like Google, PayPal, lululemon, and the United Nations Foundation connect with their audiences in meaningful ways. His work has been featured in Harvard Business Review, INC Magazine, Forbes, and textbooks worldwide. If your organization is ready to reshape public perception, this keynote is your definitive guide.

  Who Is This For?

  • Industry Leaders: CEOs, CMOs, and senior decision-makers tasked with shaping public narratives.
  • Communications and PR Practitioners: Professionals managing public messaging, brand reputation, or external relations.
  • Policy and Advocacy Professionals: Organizations seeking to influence public opinion and gain trust.

  Key Takeaways

  1. Identify Motivating Values: Discover the shared human values of your target audience to craft messages and stories that deeply resonate.
  2. Reframe Public Narratives: Learn how to use values-based storytelling to shift perceptions, build trust, and inspire change.
  3. Engage with Authenticity: Understand how to design public engagement strategies rooted in what truly matters to the people you’re trying to reach.

  Actionable Toolkit: Receive a values-driven framework for public perception management, research-based insights, and additional tools to implement change immediately.

• United We Thrive. Divided We Fail.

  United We Thrive. Divided We Fail.

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  Divisiveness isn’t just a societal issue; it’s impacting workplaces, communities, associations, and industries, creating toxic environments and stalling growth. People entrenched in conflict and disagreement struggle to collaborate, leaving everyone feeling overwhelmed and uncertain about how to move forward. The challenges of strained relationships and gridlocked decisions make achieving shared goals feel unattainable—but now there’s a way to transform this division into connection and purpose.

  Drawing on hundreds of millions of data points from the groundbreaking Valuegraphics Project, David Allison uncovers the powerful shared values that uniquely unite any stakeholder group, regardless of where they stand on the issues of the day. He creates a custom keynote, using unique and proprietary data on shared values, to show people wth different opinions how to foster understanding and mutual respect. Your audience will leave equipped with actionable strategies to create connection, and achieve their shared goals.

  This highly customized and transformative keynote, originally developed for leadership audiences at the American Society of Association Executives (ASAE), is now available to any organization eager to turn conflict into collaboration.

  As the world’s leading authority on shared human values, David brings a unique approach to this critical challenge. Not only does he deliver statistically precise, data-driven insights tailored to your organization’s unique needs, but he pairs them with an inspiring, heartfelt delivery. Packed with engaging stories, audience interaction, and lightbulb moments, David creates a keynote experience that will stay with your audience for years.

  David’s proven methodology has helped global giants like Google, PayPal, lululemon, and the United Nations Foundation. His work has been featured in the Harvard Business Review, INC Magazine, Forbes, and even textbooks used on campuses worldwide. If you want to move beyond conflict and unlock the potential of shared values, this keynote is your roadmap to transformation.

  Who Is This For?

  • Organizational Leaders: CEOs, CMOs, CHROs, and other senior executives looking to foster unity and drive success.
  • Association Executives: Leaders navigating diverse memberships or polarized environments.
  • Anyone Managing Stakeholders: Professionals engaging with employees, clients, donors, or industry members.
• The Personal Values Compass

  The Personal Values Compass

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  Leadership today often feels like navigating without a map. The tools we’ve relied on—demographics, personality tests, and outdated management theories—fail to provide the clarity leaders need to connect, inspire, and lead effectively. Without understanding the deeper forces that drive themselves and their teams, leaders can struggle to create alignment, build trust, and achieve lasting impact.

  This small-group master class session offers a groundbreaking solution: a personalized and confidential Values Identifier assessment. Completed in advance, this 30-minute series of questions draws on hundreds of millions of data points from the world’s first global inventory of human values. The assessment identifies the precise core values that define who you are and what drives your decisions, behaviors, and beliefs as a leader.

  In this highly interactive session, David will guide participants through their assessment results, showing how to use this powerful self-knowledge as a leadership compass. By connecting deeply with your values and understanding how they influence your actions, you’ll uncover new ways to lead with purpose, align your team, and foster meaningful collaboration. The session provides not just insights but practical tools for applying this knowledge to real-world leadership challenges.

  You’ll leave with more than self-awareness—you’ll have a clear, actionable roadmap for navigating your role as a leader. Armed with your values and the tools to put them into practice, you’ll be prepared to lead authentically, connect meaningfully, and inspire lasting change in your organization.

  Who Is This For?

  • Senior leaders seeking to refine their leadership style and align their actions with their core values.
  • Emerging leaders looking for a strong foundation to build authentic, values-driven leadership skills.
  • Leadership teams across large organizations striving for greater alignment, collaboration, and cohesion to drive collective success.

  Audience Takeaways

  • Personalized insights from the Values Identifier to uncover core leadership strengths.
  • Tools to translate values into strategies for team alignment and influence.
  • The Personal Values Workbook: Packed with templates and worksheets to help you navigate your role as a leader in a values-driven way.
  • Practical strategies to foster a culture of trust and motivation through values-driven leadership.

  Values-Driven Leadership Insights

  • Understand Yourself: Use your values report to build a leadership style that’s authentic and effective.
  • Engage Others: Learn to recognize the shared values that drive those around you and build stronger, more aligned teams.

  Lead with Purpose: Create a leadership legacy that resonates with what matters most to you and the people you serve.

• Additional Programming

  Additional Programming

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  Data-Informed Custom Keynotes - 60-90 min (in-person or digital)

  Every keynote David Allison delivers is created from scratch using custom research and hundreds of millions of data points—to identify the shared values that will engage, inspire, and motivate people. This work is done by The Valuegraphics Research Company, using the same methods employed for their work with organizations like Google, PayPal, the United Nations Foundation, Five Star School Supplies, Allstate Insurance, lululemon, and more.

  On stage, David reveals the research findings and then teaches his audience how to use them. These insights will fuel powerful values-driven leadership strategies, sales and marketing solutions, employee engagement initiatives, workplace culture frameworks, and more. Because any issue and every opportunity is ultimately about engaging people, and people are entirely driven by their values.

  The Power Panel - 30 minutes following keynote

  After David’s keynote, he will invite your hand-picked panel of well-known industry thought leaders to join him on stage for a facilitated conversation. The audience will learn more about using the research findings to further their objectives from people they already know and trust.

  Panel members will be pre-briefed before the event so they have time to consider how the insights from the research can be leveraged to tackle any issue and achieve any goal.

  Values Thinking Workshops - Learn How to Use Shared Values to Solve Any Issue +/- 90 minutes (in-person or digital)

  Values Thinking–like design thinking– is a simple process for creating solutions, except with shared values at the center of the process instead of design. And while both approaches have their merits, if you are trying to engage, inspire and motivate people, you must speak into their values. Because human brains are hard-wired to gravitate towards anything that aligns with their value.

  The outcome of a Values-Thinking workshop is not to solve specific issues. The goal is for participants to learn how to use the data from valuegraphic research to solve any issue and seize any opportunity. Values data will never go out of date, so this skill, along with the findings from a valuegraphic study, will be useful regardless of what happens in the future.

  Values-Thinking Solutions Lab - Tackle Your Most Pressing Concerns/Opportunities Half Day/Full Day/Two Days

  Values Thinking Solutions Labs are for groups that want to tackle specific real-world issues using Values-Thinking skills. These sessions can cover a wider range of topics, such as:

  • Developing leadership strategies for change management
  • New sales & marketing solutions to grow or solidify share
  • Boosting employee engagement and retention metrics
  • Launching or reinvigorating a product or brand
  • Changing the narrative around an issue or industry
  • Imagining the future of a brand, category or workplace

  These sessions are designed to dive deep, and help you tackle any issue or opportunity that requires some group of people to say yes. Because people will say yes to anything that aligns with their values.

  Custom Values Reports & Whitepapers - Thought Leadership That Influences Outcomes

  A full written report on a valuegraphic study can be produced entirely by our team, or by working with your preferred suppliers. Clients have used reports as thought-leadership pieces, as stakeholder rewards, and as an inducement to buy a product or service.

  For example, if you have an annual conference or event, your exhibitors and sponsors would benefit from understanding how to engage and motivate your event participants: a report is an easy way to give them the tools they need to take advantage of their investment with you.

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