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Daniel Burrus Innovation Expert, Technology Futurist & Business Strategist
Daniel asks you to see the disruption before it comes. Future disruptions are a certainty. What's also certain is that the speed and effect of those disruptions are merely going to continue to increase, impacting both our personal and professional lives in countless ways. That raises the central question: Which side are you going to be on? Will you be the disruptor or the disrupted?
I've talked to thousands of innovators, both successful and struggling. There are several things you can learn from those pushing our world towards the future. One thing I've learned is: You don't have to be the smartest one in the room, the one with your name on the door, or the one with the loudest voice at the conference table, to be successful.
Daniel Burrus is considered one of the world's leading technology forecasters and business strategists, and is the founder and CEO of Burrus Research, a research and consulting firm that monitors global advancements in technology driven trends to help clients better understand how technological, social and business forces are converging to create enormous, untapped opportunities. He is the author of six books, including The New York Times and The Wall Street Journal best seller Flash Foresight: How To See the Invisible and Do the Impossible as well as the highly acclaimed Technotrends.
But being anticipatory also means being aware of outside disruptions that may impact you—and how to prepare accordingly. To that end, let's consider the relationship between digital disruption and the people in your organization.
The general thinking is that people don’t like change. In reality, humans are born loving change. Think about it … babies cry until you change them. Why do we take vacations? Because we want a change. We need to get out of our usual surroundings and see something new. In this case, change is a choice, and we like it.
As a technology futurist and innovation expert, I’m often asked, “Which technologies do you think will have the biggest impact on humankind over the next decade?” When answering this question, it’s important to note that many things will not change in the future, including basic human behavior and a host of things like our desire to walk on a beach, take vacations, play games, see our children smile, and many more. But, many things about our life will be literally transformed, way beyond the early days of smart phones, mobile apps, and the cloud we are experiencing today.
Increasing certainty about anything you’re unsure of is categorically beneficial, and you can do this by discerning the certain elements of any situation from the uncertain ones. Daniel Burrus has spent the past 30+ years developing a proven methodology of doing this, a Science of Certainty. The Science of Certainty is all about separating the Soft Trends, (things that might happen) in the future, from the Hard Trends, (things that will happen).
There are so many services that can be cloud-enabled and virtualized that we are now seeing Everything as a Service (XaaS) rapidly emerge. The key is to do what’s best for your company today, based on the Hard Trends that are shaping the future and regardless of what may have worked in the past.
A lot of my clients often ask me some iteration of: “How do you get your ‘flashes of foresight’ that have provided you with a 30 year track record of accurate predictions? How can I ‘see the future’ more accurately and predict with a higher level of certainty what’s going to happen in the tech world years from now, especially with the rate at which innovations are being churned out these days?”