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Scott McKain

Leadership, CX, and Sales Expert - Create Distinction and Achieve Iconic Performance Through Turbulent Times in an AI-Driven Marketplace

Scott McKain wrote the book on iconic organizational performance and professional distinction. He's also the highest-rated speaker in the history of many organizations, including Cisco. As a business leader and platform personality, he has a proven track record in creating sustainable success through customized programs and engaging follow-up.

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Bio

Scott’s unique platform style has earned him induction into the Professional Speakers Hall of Fame and as the 2024-25 recipient of the Cavett Award, the highest honor in professional speaking.

His remarkable content earned him membership (along with Dale Carnegie, Zig Ziglar, and Og Mandino) as one of only 24 selected for inclusion in the Sales and Marketing Hall of Fame. He joins Apple co-founder Steve Wozniak and Netflix’s co-founder Marc Randolph
as members of the “in residence” faculty of High Point University, named by U.S. News & World Report as the nation’s “most innovative” university and the "Best Run University in America" by the Princeton Review.

Scott McKain’s book, "ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Highest Level of Distinction," was recently named a Forbes “Top 10 Pick of the Year.” His other books include the bestsellers "What Customers REALLY Want," "ALL Business is Show Business," and "Create Distinction."

Scott’s matchless experiences have continued throughout his life. They range from playing the villain in a Werner Herzog film that Roger Ebert called one of the 50 “great movies” in cinema history to being booked to speak by Arnold Schwarzenegger for an event on the White House lawn with the President in the audience; to membership of multiple Boards of Directors. Scott has chatted with two Presidents in the Oval Office, lunched with the President of Brazil, had a private meeting with the Chairman of General Motors, and dined with the real-life Colonel Sanders of KFC fame.

Scott McKain teaches companies and individuals how to establish strategies and execute them seamlessly to stand out from the competition. Known internationally as a top-rated keynote speaker and virtual presenter, Scott’s clients represent the world’s most iconic brands with platform appearances in all 50 United States and 40 countries.

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Keynotes

Featured Keynote

CREATE DISTINCTION: What to Do When “Great” Isn't Good Enough to Grow Your Business
KEY AUDIENCE TAKEAWAYS:
- The ability to avoid the mistakes of commoditization
- Improved results from learning the specific steps to create distinction
- Improved appreciation of the importance of personal responsibility in organizational growth
- Expanded skills and thinking on the important issue of innovation
- Enhanced clarity about goals and organizational direction
- Knowledge of communication approaches that transcend generational differences
- Discovery of the specific steps required to deliver superior experiences for customers

THE ICONIC SALES PROFESSIONAL: How To Stand Out and Win in a Hyper-competitive Marketplace
THE ICONIC SALES PROFESSIONAL: How To Stand Out and Win in a Hyper-competitive Marketplace
KEY AUDIENCE TAKEAWAYS:

Sell the differences that make you a preferred choice

Four strategies to sell uniquely from your competition

How to transcend transaction and develop loyal relationships for more sales

The six key disconnections between sales professionals and their customers

Learn that we are chosen for our uniqueness – not our similarities
ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction
ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction
KEY AUDIENCE TAKEAWAYS:

The Five Factors of Iconic Performance

The ONLY two factors upon which customers will judge you

Why much of what you’ve heard – like “under promise/over deliver,” “defense wins championships,” “sell harder” – does not work in today’s marketplace of multiple generations and cultures.

Improved results from learning the required steps for Iconic performance

Expanded appreciation of the importance of personal responsibility in team success

Advanced skills and thinking on the important issue of improving processes

Enhanced precision about goals and organizational direction
THE ULTIMATE CUSTOMER EXPERIENCE®: Delivering What Customers REALLY Want
THE ULTIMATE CUSTOMER EXPERIENCE®: Delivering What Customers REALLY Want
KEY AUDIENCE TAKEAWAYS:

The five steps of an Ultimate Customer Experience®

Why the experience – and not service – generates loyalty; and what you need to do to create it

The information you need to personalize the experience, in order to intensify the customer’s commitment to your organization

The Six Disconnections Between Organizations and Customers — and how to bridge the gaps so you can engage distinctively
DEVELOPING A DISTINCTIVE CULTURE: Creating Ultimate Employee Experiences in a Multi-generational Workforce
DEVELOPING A DISTINCTIVE CULTURE: Creating Ultimate Employee Experiences in a Multi-generational Workforce
KEY AUDIENCE TAKEAWAYS:

Why “different” from how we do it doesn’t mean “incorrect” in how it’s done

How generational differences can create distinction when we develop an open, accepting organizational culture

How to thrive in a workplace with multiple generations, and how to work with people who think differently than you

The role of mentors – including “reverse mentorship”…in other words, learning from those younger than you

Topics

Leadership Trending
Navigating Change & Uncertainty Trending

Sales Trending
Storytelling

Scott McKain Preview Video

Virtual Demo:

Discovering What is REALLY the Core of Your Business

"It was a conversation that changed everything about how I viewed my own business – and, perhaps, how you should look at yours..."

A Moment of Gratitude and Recommitment

" I had the incredible honor of receiving the Cavett Award from the National Speakers Association, the highest accolade in our profession. It's a dream for every professional speaker, and I am truly humbled to join the ranks of legends who have inspired and shaped our industry. The surprise announcement was a moment I'll never forget, but what has stayed with me most since then is an overwhelming sense of gratitude..."

What's In a Name Badge? Tag Snobs Glad You Asked

Wall Street Journal article featuring Scott McKain on conventions -- and the name badges that come as a part of them. (Behind the WSJ.com paywall)

How to Become Iconic: Succeeding by Standing Apart

"Want to set yourself apart from others in your industry? Wondering how you can stay top of mind with your customers? To explore how to make your brand iconic in today's world, I interview Scott McKain. Scott is a professional speaker and author of the book Create Distinction. His latest book is Iconic: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction. Scott explains the four cornerstones of distinction and shares examples of businesses that successfully stand out.

2023 The Ultimate Customer Experience: 5 Steps Everyone Must Know to Excite Your Customers, Engage Your Colleagues, and Enjoy Your Work
2018 ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Highest Level of Distinction
2017 All Business Is STILL Show Business (Anniversary Edition): Create Distinction and Earn Standing Ovations From Your Customers
2014 7 Tenets of Taxi Terry: How Every Employee Can Create and Deliver the Ultimate Customer Experience
2013 Create Distinction: What to Do When "Great" Isn't Good Enough to Grow Your Business
2009 The Collapse of Distinction: Stand Out and Move Up While Your Competition Fails
2005 What Customers Really Want: How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave
2003 All Business Is Show Business: Strategies For Earning Standing Ovations From Your Customers

test

“The only speaker in the history of our company to have received a perfect score from EVERY attendee at our most important global partners event. We've booked the leading speakers in the world. Scott McKain received the highest ratings of all.”

Cisco

“Our sales force is raving about Scott McKain!”

Ecolab

“Your presentation was amazing and I really enjoyed your personal stories and sense of humor in helping us with great ideas on how to better provide customer service to our customers.”

Force 3

“A very inspirational message that further reinforces the fact that PEOPLE are the greatest variables in the customer experience of any organization. Thank you, Thank you, Thank you!”

Juniper Networks

"Thank you so much for your wonderful speech and talk this morning! I have heard many in my career -- and yours was the best!"

North American Company

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Scott McKain

Bio

Keynotes

CREATE DISTINCTION: What to Do When “Great” Isn't Good Enough to Grow Your Business

Topics

“The only speaker in the history of our company to have received a perfect score from EVERY attendee at our most important global partners event. We've booked the leading speakers in the world. Scott McKain received the highest ratings of all.”

“Our sales force is raving about Scott McKain!”

“Your presentation was amazing and I really enjoyed your personal stories and sense of humor in helping us with great ideas on how to better provide customer service to our customers.”

“A very inspirational message that further reinforces the fact that PEOPLE are the greatest variables in the customer experience of any organization. Thank you, Thank you, Thank you!”

"Thank you so much for your wonderful speech and talk this morning! I have heard many in my career -- and yours was the best!"

Let's find your perfect speaker!

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Scott McKain

Bio

Keynotes

CREATE DISTINCTION: What to Do When “Great” Isn't Good Enough to Grow Your Business

THE ICONIC SALES PROFESSIONAL: How To Stand Out and Win in a Hyper-competitive Marketplace

ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction

THE ULTIMATE CUSTOMER EXPERIENCE®: Delivering What Customers REALLY Want

DEVELOPING A DISTINCTIVE CULTURE: Creating Ultimate Employee Experiences in a Multi-generational Workforce

Topics

“The only speaker in the history of our company to have received a perfect score from EVERY attendee at our most important global partners event. We've booked the leading speakers in the world. Scott McKain received the highest ratings of all.”

“Our sales force is raving about Scott McKain!”

“Your presentation was amazing and I really enjoyed your personal stories and sense of humor in helping us with great ideas on how to better provide customer service to our customers.”

“A very inspirational message that further reinforces the fact that PEOPLE are the greatest variables in the customer experience of any organization. Thank you, Thank you, Thank you!”

"Thank you so much for your wonderful speech and talk this morning! I have heard many in my career -- and yours was the best!"

Let's find your perfect speaker!

Explore

Quick Links

Keep Up To Date