David Salyers Original Chick-Fil-A Marketing Executive and Chick-fil-A Pioneer; Author; Business Coach

You may be surprised to learn that 80% of what Chick-fil-A does is exactly the same as what their competitors do. But 20% is dramatically different – and it’s what sets Chick-fil-A apart as a remarkable organization. A business worth “remarking” about that drives incredible results for their customers, employees, and stakeholders alike. What if you could take a deep dive into understanding that 20% in order to help your organization create your own, unique 20% that will help you get 100% better results? In other words, what if we could truly understand what makes certain businesses “remarkable” and apply those principles to our own organizations? In this signature talk, David Salyers powerfully does just that. Exploring key themes on culture, values, and mission, “Remarkable” is an engaging and memorable talk that has the potential to impact you and your organization to the very core.

When businesses consider their customer experience strategy, they often focus on mitigating the negative experiences – making up for the slow service, apologizing for the inconsiderate employee, refunding for the lost order. By focusing only on the problems that need to be fixed, they set the bar at average or, at best, forgettable.

But there’s a new approach to customer experience, an approach that focuses on creating memorable positive experiences – “Remarkable moments” – instead of just fixing the negative ones. In this compelling talk, David will explore this paradigm shift and challenge the way your organization approaches hospitality and service, sharing about Chick-fil-A’s unique “Second Mile Service” strategy. Using moving examples from Chick-fil-A Team Members across the country, he’ll expand on your opportunity to generate incredible ROI through creating daily Remarkable moments and will challenge you to see your business as not only an opportunity for monetization, but also for “moment-ization.”

Think about the moments that make up your life to date. The big moments and the small, the funny and the heartbreaking, the memorable ones and those you’d rather forget. Now think about which moments you would include in your life story – the ones that are not only noteworthy but the ones that are truly defining. The moments that made you who you are today. What David, a father of three, realized is that he didn’t want to just be a part of his kids’ most important moments – he wanted to play an active role in shaping them. Rather than be a spectator, David desired to be a co-author of his childrens’ life stories. Through a powerful experience at a neighbor’s bar mitzvah, David realized one way to do this was by crafting a key milestone experience for his sons that would transition them to, and prepare them for adulthood – a program that became what’s now known as Champion Tribes (link). In “Revolutionary Dads,” David explores the principles behind Champion Tribes as well as lessons that all fathers can learn from and be inspired by. He shares about the importance of blessing and affirming children, and inspires dads to not just coach their kids on the sports field but in life as well, guiding their children through what it means to truly be a success from both their dad’s and God’s perspective.