Rita Gunther McGrath Professor, Columbia Business School

Alarming the Enterprise: Software Driven Inflection Points

How to spot digital inflection points and what it means for your business.
How to Spot Shifts in the Environment

In this BigThink interview, McGrath identifies the key indicators that things are about to change and what to do about it before it's too late.
Rita McGrath - Overview

This video provides a taste of McGrath speaking in a variety of contexts.
Rita McGrath on Stage at Radio City Music Hall

In this excerpt from a high-profile talk at the World of Business Ideas conference in New York, McGrath discusses the need for a new leadership mindset.
Why Ignoring Stability Can Give You a Competitive Edge

In this Big Think interview, McGrath expands on the idea that even without stable competitive environments, companies can still thrive
Interview with Rita McGrath prior to ITU World Congress in Qatar

This interview explores McGrath's thinking on what the world would look like if we were to abandon the notion of sustainable competitive advantage and think about strategy in a fresh way.
Use Failure to Grow your Business

This interview explores one of McGrath's more controversial ideas - that sometimes intelligent failure does more for you than success ever could.
Video Games and Industrial Transition

In this talk given before a crowd at the Columbia Center on Japanese Business, McGrath comments on developments in the gaming space