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Rita Gunther McGrath Professor, Columbia Business School

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• 5 Questions to Build Your Company's Capacity for Innovation

  We finally get that innovation is not optional. But a lot of organizations simply don't know where to start. This article can help get you going.

• When Your Business Model is in Trouble

  When do established firms have to worry about broken business models? Read this HBR interview with Rita McGrath to find out.

• Transient Advantage

  Why looking for sustainable competitive advantages can be a trap and the new playbook for strategy.

• Strategy + Business Interview with McGrath

  McGrath describes what keeps companies up at night, why competitive advantages are short and how to think about innovation in this wide-ranging interview.

• What do you think of Google's Alphabet Re-branding?

  In this front-page piece in the FT, McGrath is quoted on the pros and cons of Google's decision to create a parent company, Alphabet, for its far-flung ventures.

• Why Conventional Finance Metrics Measure the Wrong Things

  The financial tools we use to run established businesses can be anathema to innovation. Read this 'experts' piece to find out why.

• This Is How True Unicorn Startups Identify What Consumers Want

  This look at Unicorn Startups, is an examination of the outlook of these companies and how to spot ones that will thrive.

• Delta’s plan to block third-party sites is more than a game of chicken

  This article looks at Delta’s refusing third party flight booking in the broader spectrum of learning about customer behavior and the risks companies are willing to take to gain an advantage.