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- Business Growth / Strategy / Trends
- Change Management / Organizational Change
- Innovation / Creativity
- Thought Leader
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Rita Gunther McGrath Professor, Columbia Business School
We finally get that innovation is not optional. But a lot of organizations simply don't know where to start. This article can help get you going.
When do established firms have to worry about broken business models? Read this HBR interview with Rita McGrath to find out.
Why looking for sustainable competitive advantages can be a trap and the new playbook for strategy.
McGrath describes what keeps companies up at night, why competitive advantages are short and how to think about innovation in this wide-ranging interview.
In this front-page piece in the FT, McGrath is quoted on the pros and cons of Google's decision to create a parent company, Alphabet, for its far-flung ventures.
The financial tools we use to run established businesses can be anathema to innovation. Read this 'experts' piece to find out why.
This look at Unicorn Startups, is an examination of the outlook of these companies and how to spot ones that will thrive.
This article looks at Delta’s refusing third party flight booking in the broader spectrum of learning about customer behavior and the risks companies are willing to take to gain an advantage.