From The Archives: Diana Kander

In this episode of the GDA Podcast, Kyle Davis sits down with Diana Kander, serial entrepreneur and innovation expert, to explore how curiosity can help organizations better understand their customers, challenge assumptions, and create a stronger culture of innovation.

Diana explains why experience and success can sometimes make businesses overly confident in what they think customers want. She shares how asking better questions, listening with genuine curiosity, and running small experiments can uncover opportunities that assumptions alone often miss.

Key topics include:

• Why curiosity is the foundation for innovation
• Identifying points of tension between your business and your customers
• Asking questions that uncover what customers actually value instead of guessing what they want
• Using small experiments to test assumptions before investing significant time or money
• Empowering employees to continually question how their work could be improved
• Fighting confirmation bias by actively looking for evidence that challenges what you believe

Diana’s message is a reminder that innovation doesn't always start with a big idea. It starts with staying curious, questioning what you think you know, listening closely to your customers, and continually looking for ways to improve.

Visit gdaspeakers.com to learn more about bringing Diana Kander to your next event.