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Terri Sjodin

Principal and founder of Sjodin Communications

Her unique specialization is advancing the persuasive presentation skills of professionals. Terri is a "high content" speaker - Her approach is fresh, real-world, and her style is sassy and practical and loaded with street-worthy ideas, methods, and tips.

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Bio

Terri Sjodin is a renowned speaker, author, and entrepreneur, celebrated for her expertise in helping professionals enhance their persuasive presentation skills. More than thirty years after launching her company, Sjodin Communications, from a spare room in her home, she has built an impressive client list that includes Fortune 500 companies, small businesses, national sales teams, industry associations, and even members of Congress.

She is the author of several books, including “Scrappy” and the New York Times Best Seller, “Small Message, Big Impact”, (Penguin/Portfolio), which also hit the Wall Street Journal Hardcover Business bestseller list, and USA Today Money bestseller list. Her newest book, “Presentation Ready” based on a multi-year, three phase research study, was recently published by McGraw-Hill.

In July of 2012, Terri was inducted into the NSA Speaker Hall of Fame. This award, called the CPAE, is a lifetime award for speaking excellence and professionalism. Inductees are evaluated by their peers through a rigorous and demanding process. Each candidate must excel in seven categories: material, style, experience, delivery, image, professionalism and communication. She also received the prestigious CSP (Certified Speaking Professional) designation. Less than 12% of the 5,000 speakers who belong to the International Federation for Professional Speakers hold this professional designation. She was also named one of the top five Women in Business by the Orange County Business Journal.

Beyond her success as an entrepreneur and author, Terri is a popular LinkedIn Learning Instructor and a frequent guest on radio and television talk shows throughout the country, appearing on The Today Show, Bloomberg, CNN, CNBC, and many industry podcasts.

Her impact extends beyond the business realm, as she serves on the Orange County Board of Trustees for Olive Crest. Olive Crest is dedicated to preventing child abuse, to treating and educating at-risk children and to preserving the family one life at a time.

Terri graduated from San Diego State University with a Bachelor of Arts Degree in Speech Communication. Before forming her own company, Terri was a top sales producer with both The Achievement Group and Resource Dynamics.

Her combination of academic communication theory, field research, and practical street sales experience collected during thousands of coast-to-coast business presentations cast Terri in the leading role of advising today's professionals on becoming more polished, persuasive presenters and adapting to the changing marketplace.

Terri is a "high content" speaker - Her approach is fresh, real-world, and her style is sassy and practical. Each presentation is loaded with street-worthy ideas, methods, and tips that men and women can use immediately to get results. Many consider Terri to be today's sales professionals' speech coach.

Keynotes

Featured Keynote

  • Building Your Persuasive Case
  • The Scrappy Advantage… It's About Choosing to Play Big!
  • Livestream Master Class Webinar Series - The Art of Presenting Persuasively - Delivering Your Message with Impact (Virtually and In-Person)

Harvard Business Review: Avoid These 3 Pitfalls When Giving a Sales Presentation

A study examined the habits of almost 5,000 sales professionals whose livelihoods depend on their ability to build and deliver persuasive presentations. The findings revealed 12 common mistakes that were consistently self-reported among respondents. Here are the top three to avoid when giving a sales presentation: being overly informative vs. persuasive, failing to close, and “winging it.”

Terri Sjodin Newsroom

For the latest updates on Terri in the media.

  • 2024 Presentation Ready
  • 2016 Scrappy: A Little Book About Choosing to Play Big
  • 2012 Small Message, Big Impact: The Elevator Speech Effect
  • 2006 New Sales Speak: The 9 Biggest Sales Presentation Mistakes and How to Avoid Them
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