Ross Shafer Hilarious Motivator and Change Expert

In this wildly entertaining Keynote, you will learn how to future-proof your company while energizing your team members. You will get solid ideas for hiring and retaining your workforce (even when the labor market is frustratingly tight) and how to create instant rapport for building solid relationships (based upon the proven tactics of TV talk show hosts).  Ross encourages your audience to accept that Relevance is a moving target. Securing your growth, in this ever-evolving post-pandemic economy, requires the vigilance to respond to constant changes in customer (and employee) expectations. Ross unveils inspiring case studies that span the landscape of retail, manufacturing, B2B, HVAC, construction, technology, and healthcare.

Post Covid, we’ve learned that customer loyalty scores went up by eliminating the POW MOMENTS from every transaction. (POWS are the gut punches the customer experiences when we fail or disappoint them). We found out that WOWs do not cause loyalty to happen. All the work we invested to create WOWs can be discarded by a single POW. Think of this in terms of a love relationship: You get flowers, love notes, and constant attention by your partner…yet all of that goodwill can be decimated by one incident of cheating. In this highly entertaining and inspiring presentation, Ross will share the simple blueprint he developed to help his clients dramatically escalate their customer experience scores.

During Covid, we were all forced to adapt to new hurdles. We had to reimagine our people, products, and processes. Those who will flourish Post-Covid must study how human behaviors have changed and to “follow the tracks of the herd.” In this enlightening keynote, Ross will take you through the funny peaks and valleys of his various careers and give your attendees solid tactics to bounce back stronger from any work-related or personal unnerving event.  

As a network Talk Show Host, Ross is frequently asked to be the interactive “glue” for a 2-3 Day Convention. He has interviewed world leaders and celebrities and is extremely comfortable hosting an executive roundtable or expert panel. His style is to engage the audience to set the tone of your event, review what they’ve learned, and get everyone excited for what’s coming next. He often likes to present “from the floor” so that he can thread the dialogue throughout your conference for better retention.