Rakia Reynolds Founder and EO at Skai Blue Media

Select Keynotes

• The "A" word: How marketers need to preserve their authenticity while embracing the powers of AI.
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  The "A" word: How marketers need to preserve their authenticity while embracing the powers of AI.

  In recent weeks, the media has been flooded with discussion about the various uses and effects of AI. What companies need to do is find a creative way to embrace what AI has to offer, but also how to harness it in a way that elevates their conversation with their customers instead of threatening it. There is a fine balance between being efficient and effective without losing the essence of your brand.

   

  Key Takeaways

  
  

  • The effects of AI are now a daily topic of conversation and smart leaders will learn everything they can about how it will affect both their employees and their workplace.

  • Examine how quickly the use of AI can affect a brand if mishandled. Learn how to use AI constructively for moving their conversations with their customers forward in a positive way.

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• The Future of Creative Strategy in the Metaverse
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  The Future of Creative Strategy in the Metaverse

  How Can Your Company Strategically Harness the Power of Web3?

   

  The metaverse is bringing new implications for the future and at the same time providing endless new branding potential for businesses.

   

  There has been a great deal of disruption and uncertainty these past few years, and with the advent of Web3, business leaders need to develop a truly open mindset into the possibilities that exist. Eventually there could even be new micro-communities which don’t even yet exist, yet which could greatly impact how companies build and expand their customer base.

   

  Rakia Reynolds is already a known thought leader in this space and has already led thoughtful discussions among some of the leading experts in the world on the benefits of this new frontier.

  Key Takeaways

   

  • The far reaching impact of the metaverse, the endless opportunities that exist and the importance of this new platform.

  • Examines how Web3 can be leveraged for good while creating more equity and places for social belonging.

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• Distinguishing Your Vision And Mission Through Storytelling
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  Distinguishing Your Vision And Mission Through Storytelling

  There is one word that sums up the most necessary skill for successful thought leaders today and that is storyteller. In today's climate, there is nothing more important than the ability to connect, motivate, and lead people.

  Often brands get caught up with the success of their product and forget that with the right story, marketing, sales and even customer service can create a new level of authenticity with current consumers and often attract a new audience.

  Rakia Reynolds leads this powerful talk with the lessons that she has imparted on her name brand clients as they navigate the new normal and stand out from the crowd.

  Key Takeaways

  1. Humanizing your brand both internally and externally is now just as important as creating an unforgettable customer experience
  2. If the personality of your company accurately reflects a true set of values and passions, you’ll organically attract an audience whose core ideals align with those of your brand

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• Entrepreneurship and the New Rules of the Road
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  Entrepreneurship and the New Rules of the Road

  Where does an entrepreneur begin? With an idea? With a passion? With funding? Rakia Reynolds is a serial entrepreneur who has leveraged her unique knowledge of branding, creating authentic customer experiences and all around business know-how to found three very different businesses. Probably the most well known is Skai Blue Media, a non-traditional media communications agency with an eclectic group of storytellers, brand experts and strategists. 

  During this keynote, Rakia discusses the road less traveled while building her diverse business portfolio and the lessons and unique knowledge that she shares with her clients. As Dell’s Face of Small Business, Rakia’s entrepreneurship journey has been highlighted in campaigns and she has helped create content for many of their small business programs.

  Key Takeaways

  1. The audience is guided through the entrepreneurial journey with an emphasis on providing a quality product
  2. Focus is on never forgetting that having a true connection with your customers is paramount to your success

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