Rakia Reynolds Featured Founder and EO at Skai Blue Media

Select Keynotes

• Are You A Fan Of Your Brand?
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  Are You A Fan Of Your Brand?

  In the world of multimedia communications, change, adaptation and evolution are constant. Recently, companies both large and small have to reinvent themselves overnight while facing issues of diversity and inclusion, an ever shifting customer base and more. The need to stay relevant and innovate is more important than ever to overall success.

  Rakia discusses the latest and most effective approaches to build both alternative and mainstream appeal with a keen eye on the future of branding. This talk serves an important reminder that brand and branding often thought of as being interchangeable, when indeed they are not.

  Key Takeways

  1. Understand the six pillars of branding that will steer your business to new levels of authenticity while reflecting on its values and passions
  2. Learn to humanize your brand with new tools to better understand your audience and communicate with them

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• Distinguishing Your Vision And Mission Through Storytelling
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  Distinguishing Your Vision And Mission Through Storytelling

  There is one word that sums up the most necessary skill for successful thought leaders today and that is storyteller. In today's climate, there is nothing more important than the ability to connect, motivate, and lead people.

  Often brands get caught up with the success of their product and forget that with the right story, marketing, sales and even customer service can create a new level of authenticity with current consumers and often attract a new audience.

  Rakia Reynolds leads this powerful talk with the lessons that she has imparted on her name brand clients as they navigate the new normal and stand out from the crowd.

  Key Takeaways

  1. Humanizing your brand both internally and externally is now just as important as creating an unforgettable customer experience
  2. If the personality of your company accurately reflects a true set of values and passions, you’ll organically attract an audience whose core ideals align with those of your brand

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• Entrepreneurship and the New Rules of the Road
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  Entrepreneurship and the New Rules of the Road

  Where does an entrepreneur begin? With an idea? With a passion? With funding? Rakia Reynolds is a serial entrepreneur who has leveraged her unique knowledge of branding, creating authentic customer experiences and all around business know-how to found three very different businesses. Probably the most well known is Skai Blue Media, a non-traditional media communications agency with an eclectic group of storytellers, brand experts and strategists. 

  During this keynote, Rakia discusses the road less traveled while building her diverse business portfolio and the lessons and unique knowledge that she shares with her clients. As Dell’s Face of Small Business, Rakia’s entrepreneurship journey has been highlighted in campaigns and she has helped create content for many of their small business programs.

  Key Takeaways

  1. The audience is guided through the entrepreneurial journey with an emphasis on providing a quality product
  2. Focus is on never forgetting that having a true connection with your customers is paramount to your success

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