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Topics
- Branding / Marketing
- Business Growth / Strategy / Trends
- Customer Relations
- Negotiation
- Productivity
- Sales
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Michael Vickers Featured Business Performance Coach; Personal & Sales Performance Expert; Author
Select Articles
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Chatbots Can Turbo-Charge Your CRM
With customer service and sales leaders looking to improve the customer experience continuously, the chatbot race is on, and there are many things to consider before implementing your chatbot strategy.
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Your Customers Want Authentic Connections. Is Your CRM Strategy Creating Them?
Some simple strategies to improve your customer relationships.
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How to Sell Virtually in a Turbulent Marketplace
It may seem simple to move your meetings online, but technology isn't all you need. Being a great virtual salesperson doesn't just mean long days of videoconference calls.
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Is Your CRM as Intelligent as It Should Be?
An AI-infused CRM can help predict buying patterns and trends from purchase histories while offering highly targeted product and upsell recommendations.
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It's Time to Deploy, not Dabble with, Social CRM
If you haven't fully embraced social CRM, you're opening yourself up to competitive erosion from the companies that have.
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Do you know your customer's generation?
Different customer cohorts don't all speak the same language, or react to the same messages
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6 Data Categories Your CRM System Should Be Capturing
Go beyond contact information to connect with clients on a deeper level
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CRM Leverages Your Relationships by Capitalizing on the Details
A big part of your core strategy? Staying on top of all of your clients' needs
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Is Your CRM System Aligned with Your Entire Business?
Your CRM solution can allow you to map each customer touch point and help you understand the data generated so you can meet and exceed customer expectations.
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Is Your CRM System Social Media Friendly?
Social CRM empowers customers to collaborate with the companies they do business with and gives companies the ability to create customized experiences while building relationships with customers.
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Using CRM to Create Real Relationships
Before we can recommend a solution to our customers, we need to understand them. Purchasing history and communication records are important, but it's the answers to some well-thought-out questions that will really give you the insights necessary to influence your customers.
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Use your CRM technology to exceed expectations and build trust.
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How to Become Preferred in Business
If you learn to identify your customers' stress points better than your competition, you'll be ahead,
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Becoming Preferred: Up-Level the Brand Experience
In today's competitive market, organizations need to stand out.