I am deeply passionate about employee engagement. During my time at Disney World, it was both an honor and a responsibility to train and motivate tens of thousands of cast members around a shared narrative. While many of the techniques I used back then remain effective, others have evolved. Just as our customers have changed, so have the needs and expectations of our employees, necessitating new methods of engagement.

Today, neither your customers nor your employees want to be mere co-stars in your brand’s "show." Instead, they seek to have their actions—whether through purchases or performance—reflect their own successes as well as those of your organization. They aspire to be heroes of their own stories. Is it possible to align everyone's individual needs and goals with a common purpose? Absolutely, and I’m here to show you how.

Let’s delve into the four key quadrants of an engaged work culture:

• Story: Reflect on this—have you been focusing on what you want your employees to do, or on what you need them to be? They will commit to your story as long as it clearly benefits them and defines their role within that narrative.
• Language: This was the silver bullet in Disney’s training success. Achieve clarity, consistency, and discipline in your internal communications.
• Behaviors: I will equip your team with the seven most crucial actions to become and remain engaged.
• Recognition: Are you recognizing achievements based on what your customers or clients desire, or based on your own objectives? The way we recognize excellence is one of our most powerful tools and often the most overlooked.

Your organization can unite around a collective narrative. I'm eager to guide you through this transformative journey.

ALL organizations are constantly engaging their internal and external customers in a NARRATIVE of sorts. Regardless of what anyone is selling or providing, a story is conveyed through every single transaction, involving every single sense we possess. This narrative drives everything from customer expectations to employee satisfaction and even your very BRAND ESSENCE.

• What do we look like?
• What do we sound like?
• What do we smell like?
• What do we feel like?

Since all of your team members are telling a story with every transaction, shouldn't it be the story you want to convey to your customers? Every day? Every transaction?

For over 40 years Louie has appeared on radio, network television, film, stage, and in theme parks, as well as worked with corporate trainers in medicine, retail, foods, manufacturing, automakers, and insurance companies to name just a few. They are all, at their core, show business.

This is a lively and comedic talk that can be customized to your event and purpose.

This workshop is the perfect companion piece with the keynote, “SERVICE is a SUPERPOWER!” We further explore the delivery of “magical” service moments consistently through the use of ten basic skills.

Serving with INTENTION, and serving with VISION are just two of the skills covered in this deep-dive into the practical application of the Disney service principles.

Participants will:

• Learn ways of identifying the narrative of your business.
• Create an intention statement aimed at supporting the goals of your event.
• Isolate keywords that ground your customers’ experience.
• Learn a fun exercise they can implement with their staff called, “Good Show/Bad Show.
• Create an action plan for performance improvement.
• Laugh a lot.

Aimed at leaders and managers tasked with modeling and inspiring service excellence, participants come away with a training template for sharing what they’ve learned back home.

During this exciting and engaging session, you'll explore the delivery of “magical” service moments consistently through the use of ten basic skills. Serving with INTENTION, and serving with VISION are just two of the skills covered in this deep-dive into the practical application of the Disney service principles. You will:

• Learn ways of identifying the narrative of your business
• Create an intention statement aimed at supporting the goals of your store
• Isolate keywords that ground your customers’ experience
• Learn a fun exercise you can implement with your staff called, “Good Show/Bad Show"
• Create an action plan for performance improvement
• Laugh a lot.

Aimed at owners and managers tasked with modeling and inspiring service excellence, you will come away with a training template for sharing what you’ve learned back home.