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Lisa Ford

Customer Loyalty Expert

Lisa is best known for her work in the areas of customer service. She is the author of the #1 best selling training series, How to Give Exceptional Customer Service. Clients come back to her time and again to raise the bar and keep improving.

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Bio

Lisa Ford has over 20 years of experience presenting to businesses, associations and government. She designs content personalized for each audience and the challenges they face. Her presentations focus on customer service, leadership, teamwork and change.

As the creator of “How to Give Exceptional Customer Service,” the #1 selling training series, Lisa is best known for her work in the areas of customer service. Her other training resources include “Developing a Customer Retention Program” and “Building a Customer Driven Organization: The Manager’s Role and Personal Power.” She has also customized numerous training programs for clients to use in their ongoing education efforts. Her most popular book is Exceptional Customer Service: Exceed Customer Expectations to Build Loyalty and Boost Profits.

Lisa’s experience includes working with Pfizer, Viacom, Edward Jones, CSX, Kaiser Permanente, Morton’s of Chicago, Citgo, American Gas Association, American Diabetes Association, American Veterinary Medical Association, among dozens of other corporate and association clients.

Lisa was inducted into the Speakers Hall of Fame by the National Speakers Association in 2002, and is one of less than 240 speakers who have been given that honor over the last 40 years. She also serves as a Board Member of the College of Arts and Sciences at the University of Tennessee.

Keynotes

Featured Keynote

  • Create A Customer Focused Team
  • Customers as Partners: Build Loyalty and Repeat Business
  • Everyday Excellence
  • Exceptional Customer Service
  • How to Lead a Team
  • Why Customer Service Is NOT Enough

Show

This Terrible Management Trait Is the Top Reason Employees Leave

Research, exit interviews, and our own experiences tell us over and over again that the number one reason employees leave a job is their direct manager.

Create a Customer Focused Culture

Culture is reflected in how people behave. It is a given if you want to change your culture, you must change behaviors. Leaders set the example as they demonstrate it’s about everyone’s behavior. Leadership has to be focused on the strategies that will have a lasting impact on the customer-focused culture. Here are strategies that need to be on your agenda.

The 5 Essentials to a Customer Experience

Be reliable. Do the basics well. Have an engaged team. Talk about the customer and the experience often. Step up and be the leader.

  • 2009 Exceptional Customer Service: Exceed Customer Expectations to Build Loyalty & Boost Profits
  • 2001 Customer Service Excellence: It's in the Details
  • 1996 Only the Best Series (on Success, Customer Service, Leadership)
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