Most people think discipline is obtained through a combination of inspiration, willpower, and pain tolerance. But that’s not reality. In the long term, people will do anything to avoid pain. As a result, most people fail to achieve personal goals, and most organizations fall short of their expected results. In this paradigm-shifting keynote, bestselling author Jia Jiang shares powerful insights from his latest book, Easy Discipline: An Unconventional Way to Achieve Ambitious Things (Simon & Schuster, July 2026,) revealing a surprising and sustainable path to discipline: love. It’s not about tolerating the work you hate but building tools to love the work you do.

Discipline is the ability to consistently take hard action. It is the key to achieving any long-term success.

Most people think discipline is obtained through a combination of inspiration, willpower, and pain tolerance. But that’s not reality. In the long term, people will do anything to avoid pain. As a result, most people fail to achieve personal goals, and most organizations fall short of their expected results. In this paradigm-shifting keynote, bestselling author Jia Jiang shares powerful insights from his upcoming book, Easy Discipline: An Unconventional Way to Achieve Ambitious Things, revealing a surprising and sustainable path to discipline: love. It’s not about tolerating the work you hate but building tools to love the work you do.

Key Takeaways:

Through inspiring, humor-filled stories, Jia illustrates tools and systems he uses to make himself fall in love with the hard actions needed to achieve his ambitious goals, including business building, sales mastery, networking, fear conquering, public speaking, language learning, and even parenting. After this experience, the audience will not only gain a brand-new perspective on success and discipline but also be equipped with the tools and system to realize any long-term goal with positivity and fulfillment.