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Jamie Crosbie, CSP

International TEDx Speaker | Global Keynote Speaker | Certified Speaking Professional Founder & Chairwoman, ProActivate | Author | Performance Mindset Expert

Jamie Crosbie is a global keynote speaker, TEDx speaker, certified speaker professional, and founder of ProActivate who helps leaders close the performance gap by transforming mindset, beliefs, and behaviors. With 25+ years in sales leadership, she equips teams to break through limitations, elevates performance and drives measurable business results.

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Bio

Jamie Crosbie is an accomplished senior executive with over 25 years of success across sales leadership, talent acquisition, and performance coaching. As a former Vice President of Sales and Training at CareerBuilder and the Founder and Chairwoman of ProActivate, she brings deep expertise in scaling revenue, leading large sales organizations, and aligning people with purpose.

Throughout her career, Jamie has led teams of 80+ people, driven 50–85% year-over-year revenue growth, and managed $35 million in operations. She has designed and delivered top-tier training programs and has helped organizations define, assess, and acquire top-performing talent across domestic and international markets.

As the creator of the Performance Mindset Shift™, Jamie helps companies solve the root cause of underperformance by transforming mindset—equipping leaders and teams to lead with clarity, sell with confidence, and achieve stronger results. Her clients report up to a 38% increase in performance across sales and leadership roles.

Jamie’s keynote topics include “Breaking Through Limiting Beliefs,” “Exponential Sales Leadership,” “Creating a High-Performance Culture with Elite Talent,” and “Fully Living on Purpose with Purpose.” She is the author of Journey to the Top, The Power of 2: Exponential Sales Leadership, and How to Source, Qualify, and Hire Elite Sales Talent.

She has spoken to national and global audiences, including leadership teams at Armstrong Relocation, Santander, TPX, Midco, Encompass Health, Hillwood, Texas Security Bank, Freeman, and Renaissance Financial. Her sessions are consistently rated as transformational—driving measurable outcomes in culture, collaboration, and performance.

Jamie’s strength lies in connecting on a human level while delivering strategies that drive impact. Whether you’re looking to empower your team, elevate your leaders, or create lasting change—Jamie brings the mindset, message, and momentum to make it happen.

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Keynotes

Featured Keynote

Performance Mindset Shifrt
Performance Mindset Shift

Transforming How Teams Think to Elevate How They Perform

In high-performance organizations, skill is rarely the constraint — mindset is. The way individuals interpret pressure, setbacks, and opportunity directly shapes behavior, and behavior drives results.

In this powerful and research-backed keynote, Jamie Crosbie introduces the Performance Mindset Shift — a framework that transforms limiting thought patterns into strategic advantage. Through compelling storytelling and actionable tools, she teaches leaders and teams how to move from reaction to ownership, from doubt to decisive action, and from effort alone to intentional performance.

When belief shifts, behavior follows. And when behavior shifts, performance accelerates — often by 38% or more.

Audiences leave equipped to:
- Reframe pressure into opportunity
- Strengthen resilience and self-regulation
- Elevate accountability and ownership
- Build a culture where belief fuels performance

Breaking Through Limiting Beliefs
Breaking Through Limiting Beliefs
Breaking Through Limiting Beliefs

Unlocking Potential by Rewriting the Stories That Hold Us Back

Every organization faces external competition. The greater threat is often internal — the quiet assumptions, self-doubt, and inherited narratives that limit growth.

In Breaking Through Limiting Beliefs, Jamie guides audiences through the process of identifying and dismantling the mental barriers that suppress potential. With a compelling blend of psychology, lived experience, and practical strategy, she reveals how beliefs shape behavior — and how rewriting those beliefs unlocks breakthrough performance.

This is not motivational hype. It is a disciplined approach to mental transformation that empowers individuals to convert obstacles into catalysts.

Participants learn to:

Identify the hidden beliefs driving underperformance

Replace self-limiting narratives with strategic thinking

Convert adversity into momentum

Build confidence rooted in clarity and purpose

The result: greater ownership, stronger execution, and sustainable growth.
Fully Living on Purpose with Purpose
Fully Living on Purpose with Purpose
Live Fully on Purpose with Greater Purpose

Aligning Intention, Identity, and Impact

Sustainable performance requires more than ambition — it requires alignment.

In this deeply resonant keynote, Jamie Crosbie challenges audiences to define their “greater purpose” and align daily action with long-term impact. When individuals operate with clarity around their values, mission, and direction, both performance and fulfillment expand.

Through guided reflection and strategic frameworks, Jamie equips leaders and teams to:

Clarify their bigger “why”

Align goals with core values

Build intentional action plans

Lead and live with conviction

The result is not just higher achievement — but meaningful, purpose-driven performance.
Exponential Sales Leadership
Exponential Sales Leadership
Exponential Sales Leadership

Leading Teams to Accelerated Growth Through Belief, Behavior, and Culture

Modern sales leadership demands more than targets and tactics. It requires leaders who can build belief, align purpose, and activate disciplined execution across their teams.

In this high-impact keynote, Jamie Crosbie shares the principles behind Exponential Sales Leadership — a leadership model that drives measurable performance growth by strengthening mindset, culture, and talent strategy simultaneously.

Drawing from decades of experience building elite sales organizations, she reveals how leaders can create environments where accountability rises, resilience strengthens, and revenue follows.

Audiences gain:

A framework for developing high-performance sales cultures

Insight into hiring and developing elite, mindset-driven talent

Tools for strengthening grit, ownership, and growth orientation

Strategies to accelerate revenue through belief-driven behavior

The outcome: stronger leaders, sharper teams, and measurable growth.
How to Attract, Qualify & Hire Elite Talent within a High-Performance Organization
How to Attract, Qualify & Hire Elite Talent within a High-Performance Organization
How to Create a High-Performance Culture with Elite Sales Talent

Building a Revenue Engine Powered by A-Players

A high-performance culture is not accidental — it is architected. It begins with talent strategy and is sustained through mindset alignment and disciplined leadership.

In this practical and strategic keynote, Jamie Crosbie reveals how organizations can build and maintain a pipeline of elite sales talent while cultivating the mindset necessary for sustained revenue growth.

Beyond skills, top performers share something deeper: belief, resilience, and grit. When leaders learn how to identify, hire, and develop these traits intentionally, performance multiplies.

Key insights include:

How to evaluate for mindset, not just skillset

Why grit and belief drive outsized sales results

Strategies to upgrade talent without destabilizing culture

How to align hiring, leadership, and growth goals

The result is a sales organization built for sustained competitive advantage.

Topics

Leadership Trending
Peak Performance Trending

Personal Growth
Sales Trending

Jamie Crosbie Speaker Reel 2026

PCH Highlights Reel

OneStream Kick Off & Workshop Reel

Jamie Crosbie's Bio Reel

2019 How to Source, Qualify and Hire Elite Sales Talent
2019 Journey to the Top: How to Reach Your Peak Performance Life
2015 The Power of 2: Exponential Sales Growth

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“I don't stay captivated easily — especially at large events — but Jamie Crosbie had my full attention from start to finish. Her Performance Mindset Shift keynote goes far beyond motivation and delivers practical, high-impact strategies that directly connect how leaders think to how teams perform. Mindset is one of the biggest indicators of success, and Jamie makes a compelling case for why companies must intentionally invest in the mindset of their people. This isn't motivational fluff. She provides clear, actionable frameworks that change behavior — and when behavior changes, performance rises. The result is stronger execution, greater confidence, and measurable ROI. I would strongly recommend Jamie to speak at any event about the Performance Mindset Shift or Breaking Through Limiting Beliefs to elevate performance in a meaningful and lasting way.”

Craig Colby, President and Founder of OneStream

You were the talk of the town after you left, everyone loved your presentation! One comment touched home with your “Heart Mother, Barbara” story in that this individual felt like you actually worked for PCH and that you were our heart mother! You were sensational, it's apparent you love what you do, which explains the ease in which your words flow. Great to meet your daughter, she is lovely! Lacy too, she definitely has your back. Hope out paths cross soon! PS…The story below reminds me of your journey up those thousands of steps!

David Brown, VP of Sales and Revenue with PCH Resorts

On January 7, 2026, our Sales and Catering leaders experienced the Performance Mindset Shift, from our keynote speaker, ProActivate Founder and Chairwoman, Jamie Crosbie. This event was a celebration of 2025, and a way to kickoff 2026, to reach even higher. Jamie's keynote session started with her personal story of overcoming challenges. Then, she got all of the participants on their feet and reach as high as they could with arms extended – a few moments later, she asked them to try to reach even higher! Everyone realized they had more to give! Since her presentation, I hear her voice in my head as I approach every day! Whether increasing my workout goals, or finding ways to increase connections with our people through learning. Her message resonates with me and so many other hearts and souls she touched during our sales and catering event. If your team needs a booster shot of inspiration and motivation – bring Jamie to your next meeting or conference!

Kathy Harris, Corporate Director of Learning and Development with PCH Hotels

To Whom It May Concern, I am pleased to write this recommendation letter for Jamie Crosbie, who delivered an outstanding presentation at our annual team kickoff meeting. Her session, centered on overcoming limiting beliefs and fostering a growth mindset, left a lasting impact on our group; I've had nothing but glowing reviews from our team. Jamie's engaging presence and genuine approach quickly won over our team. She has a remarkable ability to connect with people, creating an environment where everyone felt comfortable reflecting on their challenges and aspirations. Her thoughtful guidance helped many of us identify and push past mental barriers, paving the way for personal and professional growth. What stood out most was Jamie's ability to make her session both inspiring and entertaining. She equipped our team with clear strategies and insights to set meaningful goals and pursue them with confidence. She listened to what I wanted the team to get out of the session, and she gave us tools we could immediately put into action. For anyone seeking a speaker who can inspire and empower a team to reach new heights, I recommend Jamie. She is a consummate professional who brings tremendous value to any group fortunate enough to work with her.

Matt Hyman, SVP of Hillwood Group

I had the chance to hear Jamie Crosbie at our company sales kick off. Jamie captured the audience immediately and delivered a very interesting speech about the mindset shift. This idea that all we do isn't just skills and knowledge, it is quite often the fruit of a strong mindset, the will of going to battle every single day. Enjoyed that! During the afternoon workshop we were all invited to think deeply about our own professional and personal situations and the reason behind some of our behaviors. I must say that at the time, because of the professional environment, it was difficult for me to participate seriously. But I took away the material and the questions to ask myself in a more quiet place. Work in progress! I was glad to meet Jamie at our closing party and see that behind the strong woman that shows up on stage is also a fun and open person, ready to celebrate with us.

Matt Moscatel, OneStream Co-Founder

January 2026, PCH Hotels & Resorts was blessed to have Jamie speak at our annual sales conference. A foundational principle of PCH Hotels & Resorts is investing our people. We believe the strength of PCH Hotels & Resorts begins with the strength of our people. Jamie's words were both challenging and encouraging. Our team left stronger and inspired to reach higher, overcome challenges, and make a difference in people. I recommend Jamie for your next event. Tony Davis, President PCH Hotels & Resorts

Tony Davis, President of PCH Resorts (Marriott Company)

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Jamie Crosbie, CSP

Bio

Keynotes

Performance Mindset Shifrt

Topics

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Jamie Crosbie, CSP

Bio

Keynotes

Performance Mindset Shifrt

Breaking Through Limiting Beliefs

Fully Living on Purpose with Purpose

Exponential Sales Leadership

How to Attract, Qualify & Hire Elite Talent within a High-Performance Organization

Topics

Let's find your perfect speaker!

Explore

Quick Links

Keep Up To Date