Heather E. McGowan Future-of-Work Strategist

The global pandemic did not only change where work takes place, it is altering where work fits in our lives. The combination of a shift in leadership from Boomer and GenX to GenX and Millennial and the entrance of Generation Z into the workforce is altering the fundamental values around work. Labor shortages show no signs of abating and are shifting the power from employers to employees. In this RUPT (Rapid, Unpredictable, Paradoxical, and Tangled) world, leaders can no longer be unquestioned experts driving productivity with fear. The leadership profile shifts to a humble and curious learner who can inspire potential, help talent connect with their own internal drive and motivate with culture, love, and belonging. The factory default settings have all been removed from who works (diversity as a norm), where work takes place (home, office, anywhere, hybrid), what we do for work (exploration over routine tasks), how we lead (inspiration over fear), and why work in the first place. In this talk, buckle up for a fast paced and inspirational overview of the post pandemic world comprising an empowered and engaged workforce.

When Heather E McGowan and Chris Shipley wrote The Adaptation Advantage (April 2020, Wiley) even they didn’t realize just how quickly their predictions would come to pass. Then the coronavirus global pandemic required an immediate and dramatic shift in work, learning, and leading, and predictions they made for the next three to five years, occurred over the following three to five weeks.

Overnight, companies remapped supply chains, pivoted product lines, and transformed to distributed work-from-home organizations. Entire university and school systems adopted virtual delivery exclusively, something many said they would never do. This new normal requires a laser focus on culture, purpose, trust, and psychological safety as we embark on the largest social experiment in human history. The virus has accelerated our future of work, expedited our human transformation to digital creation, and placed an even greater burden on leaders to inspire and motivate human potential. Even as the pandemic subsides, our new ways of working will remain. With Heather’s strategies in place, those transformations can be for the better.

We live in times of accelerated change driven by exponentially growing technologies paired with a hyperconnected global market economy. As a result, work tasks as we knew them in the past have become fragmented, automated, and augmented by technology. This reshaping of tasks requires that we rethink our systems of education and workforce development, our organization of work and workers, our process of talent attraction and retention (including learning and development), and even ourselves.

In the past, we learned to work. Tomorrow, we’ll work to learn. Discover how with Heather in this stunning and actionable keynote message.

For much of the history of work, talent was defined by the things you could make. In this new era, talent will be defined by what you can make out of your people.

Research shows that human capital comprises 90% of all enterprise value in the S&P 500. As we hand off more and more mentally routine and predictable tasks to technology, human talent and ingenuity will be the true competitive advantage.

We’ve entered the era of human value, an era in which humans are seen as assets to develop rather than costs to contain. In this talk, discover how to navigate and master this challenging yet thrilling new world.

Organizational leaders have far more influence over those they lead and manage than previously understood, recent research shows. The results-oriented management approach that drives productivity at the expense of workers’ mental health and safety reaches far beyond the workplace. In fact, leadership styles can affect the lives and futures of workers’ children.

A series of recent studies show that leader behavior is impacting society not just in business performance outcomes, but through the daily lives of workers and their children. It is fair to conclude that how one leads today will fundamentally affect the workforce of future generations. Given the magnitude of this impact, we must think differently about leadership. A more empathetic leadership style best serves companies, communities, societies and the formation of the next generation workforce.

In this talk Heather will share highlights from various studies on the impact of leadership on both mental health, thriving, and performance to help organizations attract, nurture, and retain leaders that create high performing teams without burn out.

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The only thing evolving more quickly than technology is societal and cultural change. Demographic change has long been in bloom, but social and cultural norms are now rapidly shifting with marked changes in gender and sexuality identity, not to mention a broadening of the landscape of diversity.

While diversity once included primarily binary gender, race, and culture, it now includes neurodiversity, cognitive diversity, age, as well as a long-overdue focus on class and social mobility. Social unrest has moved these long-overdue efforts on Diversity, Equity, Inclusion and Belonging to the forefront, requiring more of our leaders.

Leaders today must empathize both with individuals in underrepresented categories as well as those navigating these shifts to create effective teams that can learn, adapt, and create new value. When the inside of your organization, at every level, looks like the markets you seek to serve you are leveraging the power of DEIB.

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Today and in the future of work, the most in-demand skill will never be the one you have now— it’s the one you can develop tomorrow. Humans have an unmatched ability to learn and adapt from living in climates previously uninhabitable to creating tools that can, at first blush, seem to outperform our abilities.

Consider the Automated Teller Machine (ATM) released about fifty years ago. When ATMs became widespread it was assumed the position of bank tellers would be outsourced to history when, in fact, the position of bank teller has grown continuously and slightly faster than the labor force as a whole. While tellers required per branch location declined, the demand for branch locations increased and along with it the demand for bank tellers.

What does all this mean? That the future of work is human. Once we escape our outdated seeking of single-disciplinary skill sets in fear of being replaced by technology, we can focus on developing our uniquely human skills, notably our ability to learn and adapt to emerging technologies. In this talk, Heather will share how the forces of atomization (jobs broken into job fragments addressable by outsourcing), automation (robots, process automation, etc.) and augmentation (humans leveraging technology to extend their potential) will work in concert constantly changing but not replacing human cognitive and physical labor.

rands, products, & services. Time and productivity. These are the benchmarks of the past.

But in this hyperconnected and constantly evolving world, we can no longer focus on the outputs. It’s time for us to focus on the inputs: culture and capacity. Culture is the internal operating systems of how the organization creates value. Brand is the external expression of the culture. Brand is how your customers experience your culture. Capacity is the organization’s ability to respond to challenges.

Discover why the companies that endure and thrive will be those that can clearly articulate and nurture their culture, while continuously expanding their individual and organizational capacity and being mindful of the wellbeing of their people.