Great franchise brands are built on the front lines with every customer interaction. The lowest paid employees can have the biggest impact on your brand – and on your sales. They should be your best marketing tool. Are they?

On The Front Lines will give your franchisees the knowledge and tools to grow their franchise business while building a powerful brand. They’ll learn the formula used by the most successful franchise concepts to increase guest frequency and retention. They’ll gain insights about hiring and motivating Millennial employees – turning them into your best brand-builders.

Inspire your franchisees to be the best they can be. Get them excited about their critical role in building a powerhouse brand. Whether you need increased compliance, improved execution, more engaged local marketing, or better customer service, this presentation will motivate your franchisees to take their game to the next level.

Gerry O'Brion is a nationally recognized speaker, author, and marketing expert who helps restaurants thrive. Having worked on several billion dollar brands, he translates that experience into strategies that build great restaurant brands.

• Six steps to sales growth
• The critical elements of a powerhouse brand
• Hiring and motivating Millennials
• Creating a Spiral of Success
• Maximizing the front lines

What do you want for your business? For your life? The most successful people don’t leave accomplishment to chance. Learn simple steps to achieve more in your business and your life. Gerry O'Brion is a nationally recognized speaker, author, and marketing expert who helps companies thrive in good times and bad.

This fun, engaging, interactive session has you immediately implementing the ideas you learn. You’ll be up out of your chairs in a fully participative experience. No more just sitting and listening. This session gets you fully immersed in your goals and moves you down the path of accomplishment and generating action and commitment right here, right now.

Conference organizers love this session because the participants don’t talk about what the speaker said, they talk about what they did during the session. Each participant goes home with a goal t-shirt that they create, showing what they will accomplish before next year’s conference and reminding them of the value they got from attending this year.

• An easy, free technique that 96% of us don’t use
• Simple and effective practices to achieve more today and every day
• How to accelerate your success by 77%
• A fully interactive, participatory experience
• Leave the session with clear goals and a new commitment to accomplishing them

Great restaurant brands are not built by chance – it’s a formula. Gerry O'Brion spent years learning why some restaurants thrive, while others fail. The Restaurant Formula ™ reveals the secrets of the most successful restaurant brands.

Learn the four pillars of a powerful concept, and the six Critical Execution Factors that unlock revenue growth. He shows how to create raving fans that become your best marketing – for free.

Gerry was an executive for billion dollar restaurant brands like Quiznos and Red Robin. He will have you look at your restaurant with a fresh perspective. You will reexamine every element of your restaurant.

The fun, thought-provoking dialogue will generate real ideas you can use immediately. The presentation is packed with information, strategies and case studies about restaurants that are doing it right.

• Four pillars of a great restaurant concept
• Six Critical Execution Factors
• Ideas to immediately increase guest frequency and check average
• Techniques to create raving fans that share your restaurant with friends and on social media
• A simple framework for building a great restaurant brand