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Denise Lee Yohn Brand-Building Expert

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  • Advertisement: 23 This brand leadership expert says she sees advertisers pulling out of Facebook

    Amid the Facebook data scandal, Linda Thaler, Kaplan Thaler Productions president, and Denise Lee Yohn, brand leadership expert, discuss whether advertisers will stick to the platform or spend their consumer outreach dollars elsewhere.

  • How to Build Your Brand from the Inside Out by Denise Lee Yohn

    Brand leadership expert, speaker, and author of the best selling book What Great Brands Do Denise Lee Yohn explains why and how to build your brand from the inside out.

  • Keynote Speaker on Brand-Building Denise Lee Yohn

    Get the full power out of your brand! Blending a fresh perspective, twenty-five years of experience working with world-class brands including Sony and Frito-Lay, and a talent for inspiring audiences, Denise Lee Yohn is a leading authority on building and positioning exceptional brands. She is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass, January 2014.)

  • Brand Expert Denise Lee Yohn on What Great Brands Do

    Keynote speaker and author of the new book, What Great Brands Do, Denise Lee Yohn delivers fresh ideas and clear cut tools for brand-building success. Book Denise to inspire and teach your organization how to build a great brand and sustain business success.

  • Denise Lee Yohn on "Great Brands Start Inside"

    Brand expert Denise Lee Yohn speaks at the Transformational CMO Assembly about What Great Brands Do. Great brands start brand-building inside, by cultivating a strong brand-led culture. Book Denise to inspire and teach your group to take your brand from good to great:

  • Denise Lee Yohn on Extraordinary Experiences: How to Win Customers’ Hearts and Dollars

    Retail and restaurant consultant Denise Lee Yohn speaks at the Horizons Conference for Steritech about the power of customer experience. Learn how your customer experience can be your most powerful marketing.

  • Denise Lee Yohn on Aligning & Engaging Your Brand Stakeholders

    Brand expert Denise Lee Yohn explains how to align and engage your stakeholders so everyone who works on your brand knows how to support and build it. From this video of Denise speaking at the 2016 Learning & Leadership Development Conference for the Human Capital Institute, learn why brand alignment and engagement is more important now than ever before and how to achieve.

  • Brand Speaker Denise Lee Yohn on Your Brand Is Not Your Logo

    Brand expert Denise Lee Yohn explains your brand isn't your logo -- your brand is what you do and how you do it. From this video of Denise speaking at the 2016 Business Kickoff for First American Equipment Finance, learn why "branding" is a problematic term and why "brand-building" is a powerful business undertaking.

  • In good times and not-so-good times, Denise explains integrating your brand into your culture

    No image available. Remember to focus on those wonderful, core customers in good and recession times. Never get to big to forget those who made your company what it is today.