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Denise Lee Yohn

Leadership Expert

Denise Lee Yohn is the go-to expert on leadership for national media outlets, an in-demand keynote speaker and consultant, and an influential writer.   She is the author of the bestsellers What Great Brands Do and FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies.

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Bio

Denise Lee Yohn is the go-to expert on leadership for national media outlets, an in-demand keynote speaker and consultant, and an influential writer.

Denise is the author of the bestselling books What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies.

With her expertise and inspiring approach, Denise has become an in-demand keynote speaker on building great brands and exceptional organizations. She has addressed business leaders around the world at corporate events such as Facebook, NFL, and Lexus, and conferences including TEDx, International Consumer Electronics Show (CES), Gartner ReimagineHR, and Sustainable Brands.

News media including CNBC, The New York Times, The Wall Street Journal, and NPR have called on Denise when they want an expert point-of-view on hot business issues.

Denise inspires and equips executives to lead their organizations forward through her writings including those for Harvard Business Review, Forbes, and Smartbrief on Leadership, and she has been a sought-after contributor to Fast Company, Entrepreneur, and Knowledge@Wharton among others.

Denise initially cultivated her leadership approaches through several high-level positions in advertising, marketing, and brand-building. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronic Inc.’s first ever brand office, where she was the vice president/ general manager of brand and strategy and garnered major corporate awards. Consulting clients have included Target, Oakley, Dunkin' Donuts, and other leading companies.

When she’s not writing or speaking on leadership, Denise serves as Co-Founder of the Bay Area Center for Faith, Work & Tech. She is also a board member of Iona House, a monastic inspired retreat center.

Outside of her professional roles, Denise counts hiking to Everest Base Camp, dancing with a professional ballet company, and solo-flying a helicopter as some of her greatest life experiences.

Keynotes

Featured Keynote

  • THE FUSION FORMULA: Brand + Culture = Results
  • BRAND LEADERSHIP: How to Break Through, Blaze New Trails, and Build a Great Brand
  • POWER UP! Ignite CX & EX to Fuel Your Growth
  • Extraordinary Experiences: How to Win Customers' Hearts and Dollars
  • READY & RESILIENT: Leadership For Now & Next
  • EMPLOYEE EXPERIENCE DISRUPTED
  • Workshop: Scale-Up Your Brand
  • Brand-Building Isn’t Just for the Big Guys

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Topics

How To Scale Culture

According to the Small Business Administration, about one-fifth of business startups fail in their first year and about half succumb to failure within five years. Only about one third survive ten years or more. Many factors explain the dearth of successful scale-ups: lack of market need, insurmountable challenges in business model and/or economics, inability to secure funding. The list goes on, but one of the most common reason that companies fail to scale is organizational culture.

A Brand-Builder’s Guide to the Universe: 17 Ways to Build a Great Brand Today

This manifesto highlights seventeen developments that are influencing brand-building today and what great brands are doing about them.

Why Every Company Needs a Chief Experience Officer

CX has become the new marketing. It influences brand perceptions and impacts business performance just as strongly as traditional marketing such as media advertising and price promotions once did.

7 Steps to Deliver Better Customer Experiences

Most companies are using an incomplete definition of customer experience, and have incomplete tools and approaches to design and manage it.

12 Most Surprising Things Great Brands Do

Great brands employ some quite surprising brand-building practices including “great brands start inside” and “great brands embrace competition.”

Your Company Culture Shouldn’t Just Be Great—It Should Be Distinctive

Just as brand differentiation helps attract customers, culture differentiation helps attract the right employees.

Start-Ups Need a Minimum Viable Brand

Having a great product isn’t enough.

Fusing These 2 Key Facets of Business Will Supercharge Your Success

Are you wasting efforts by ignoring this critical link?

What happened when Airbnb blew up its HR department to focus on "employee experience"

When the overarching purpose of your company is "to help create a world where you can belong anywhere," your employees ought to feel they belong in your organization. At least that's what the leaders of Airbnb, the lodging rental and hospitality company, believe. And this belief explains why they place so much importance on employee experience (EX).

  • 2018 Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies
  • 2015 Extraordinary Experiences: What Great Retail and Restaurant Brands Do
  • 2014 What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest

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