This speaker is hidden and is only visible in a proposal

Jeni Fong/Grace Photography

Denise Lee Yohn

Brand Leadership Expert

Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand keynote speaker and consultant, and an influential writer.   She is the author of the bestsellers What Great Brands Do and FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies.

Request Availability

Bio

Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand keynote speaker and consultant, and an influential writer.

Denise is the author of the bestselling books What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies.

News media including FOX Business TV, CNBC, The Wall Street Journal, and The New York Times call on Denise when they want an expert point-of-view on hot business issues. The Marketing Executives Networking Group (MENG) named her blog as one of the "Top 20 Marketing Blogs that Executives Actually Read."

Denise enjoys challenging readers to think differently about leadership, culture, and employee & customer experience in her regular contributions to Harvard Business Review and Forbes, and has been a sought-after writer for publications including Fast Company, Entrepreneur, Knowledge@Wharton, ChangeThis, Seeking Alpha, QSR Magazine, among others.

With her expertise and inspiring approach, Denise has become an in-demand keynote speaker. She has addressed business leaders around the world at corporate events such as Facebook, NFL, and Lexus, and conferences including International Consumer Electronics Show (CES), The Art of Marketing, and Sustainable Brands.

Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronic Inc.’s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards. Consulting clients have included Target, Oakley, Dunkin' Donuts, and other leading companies.

Keynotes

Featured Keynote

  • EMPLOYEE EXPERIENCE DISRUPTED
  • BRAND LEADERSHIP: How to Break Through, Blaze New Trails, and Build a Great Brand
  • THE FUSION FORMULA: Brand + Culture = Results
  • POWER UP! Ignite CX & EX to Fuel Your Growth
  • Workshop: Scale-Up Your Brand
  • Extraordinary Experiences: How to Win Customers’ Hearts and Dollars
  • Brand-Building Isn’t Just for the Big Guys

Show

Topics

How To Scale Culture

According to the Small Business Administration, about one-fifth of business startups fail in their first year and about half succumb to failure within five years. Only about one third survive ten years or more. Many factors explain the dearth of successful scale-ups: lack of market need, insurmountable challenges in business model and/or economics, inability to secure funding. The list goes on, but one of the most common reason that companies fail to scale is organizational culture.

A Brand-Builder’s Guide to the Universe: 17 Ways to Build a Great Brand Today

This manifesto highlights seventeen developments that are influencing brand-building today and what great brands are doing about them.

Why Every Company Needs a Chief Experience Officer

CX has become the new marketing. It influences brand perceptions and impacts business performance just as strongly as traditional marketing such as media advertising and price promotions once did.

7 Steps to Deliver Better Customer Experiences

Most companies are using an incomplete definition of customer experience, and have incomplete tools and approaches to design and manage it.

12 Most Surprising Things Great Brands Do

Great brands employ some quite surprising brand-building practices including “great brands start inside” and “great brands embrace competition.”

Your Company Culture Shouldn’t Just Be Great—It Should Be Distinctive

Just as brand differentiation helps attract customers, culture differentiation helps attract the right employees.

Start-Ups Need a Minimum Viable Brand

Having a great product isn’t enough.

Fusing These 2 Key Facets of Business Will Supercharge Your Success

Are you wasting efforts by ignoring this critical link?

What happened when Airbnb blew up its HR department to focus on "employee experience"

When the overarching purpose of your company is "to help create a world where you can belong anywhere," your employees ought to feel they belong in your organization. At least that's what the leaders of Airbnb, the lodging rental and hospitality company, believe. And this belief explains why they place so much importance on employee experience (EX).

  • 2018 Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies
  • 2015 Extraordinary Experiences: What Great Retail and Restaurant Brands Do
  • 2014 What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest
test

Let's find your perfect speaker!

Share your vision and let us curate the voices that bring it to life.

Get In Touch

Explore
Quick Links
Keep Up To Date

Copyright © GDA Speakers | All Rights Reserved | Terms and Conditions | Privacy Policy | Back to Top