Denise Lee Yohn Brand Leadership Expert

The new world of work requires leaders to lead differently.  Emotional intelligence, people development and engagement, and the ability to align short-term changes with long-term goals are the new leadership competencies you need now.   Denise Lee Yohn shows how to navigate the way work and business has changed and lead your organization to greatness.

Employee experience has been disrupted and a new work reality is emerging.  You must rethink your approach to organizational culture and employee engagement, now that employees are dispersed, divided, distracted, and demanding authentic diversity and inclusion.  Denise Lee Yohn, author of FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, shows how to ensure your workforce is engaged and productive today and ready for tomorrow. 

New market conditions require your brand to be more authentic, powerful, and valuable than ever before.  Bestselling author of What Great Brands Do Denise Lee Yohn shows how great brands inspire trust, establish competitive advantage, and lead their field. 

Forget everything you think you know about workplace culture!  You don’t need perks and parties.  You need engaged employees who produce the right results and help you build a great brand.  Denise shows you how to infuse your culture with your core brand values and align your people with your unique brand identity, so you produce a healthy organization and a valuable brand.  Based on her new book, FUSION, Denise shares the secrets behind the world’s greatest organizations and lays out the leadership playbook for achieving the brand-culture fusion you need to power your performance and future-proof your business.

 

Customer experience is the new battlefield where customer loyalty is won or lost.  And among employees, the war for talent is intensifying too.  How do you win on both fronts?  Denise Lee Yohn shows you how to align and integrate your employee and customer experiences -- and unleash their combined power to fuel your growth.  You'll learn how to design and deliver employee experiences that fully engage your people and translate into customer experience excellence.  Drawing from industry-leading best practices, new analyses, and the latest research, Denise lays out the complete game plan you need to win the hearts and minds of customers and employees.

 

Are you looking to grow significantly, expand your scope, or hit a new milestone? You need a solid strategic brand platform...and brand expert Denise Lee Yohn will show you how to develop one. In this one-day, hands-on, fast-paced workshop, you will learn all the tools you need to develop a strong, valuable, sustainable brand strategy that will ignite your growth and help you scale. Set the foundation for your brand to inspire true customer loyalty, improve your profit margin, and increase the longevity of your business.

How do some companies break through the clutter; compete with bigger, better-resourced competitors; and manage to grow and thrive when so many others fail? They earn customer love and loyalty through extraordinary experiences. Denise gives you the complete blueprint for creatively designing and consistently delivering customer experiences that win over customers for life. Learn how to get the edge that everyone else wants and excel at customer experience.

You don’t have to be big to be great. Even if you’re short on time and money, you can build a brand that stands out and makes a difference. Denise teaches you the Minimum Viable Brand (MVB) framework and how to lay the foundation for getting traction in a crowded, cluttered marketplace. Learn the 6 “What’s” that every start-up and small business must answer — and how the most successful entrepreneurs have built powerful, profitable brands.