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- Branding / Marketing
- Business Growth / Strategy / Trends
- Corporate Culture & Governance
- Retail and Consumerism
- Social Responsibility
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Denise Lee Yohn Brand-Building Expert
Blending a fresh perspective, twenty-five years of experience, and a talent for inspiring audiences, Denise Lee Yohn is a leading authority and sought-after speaker on building and positioning exceptional brands.
World-class brands including Sony, Frito-Lay, Burger King, and Oakley have called on Denise, author of the bestselling book What Great Brands Do.
Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronic Inc.’s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards. She has run her own firm as an independent consulting partner since 2004.
An influential writer, Denise is the author of the best-selling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass) and the new book, Extraordinary Experiences: What Great Retail and Restaurant Brands Do. She enjoys challenging readers to think differently about brand-building in her regular contributions to Harvard Business Review, Forbes, Seeking Alpha, and the well-regarded monthly column Brand New Perspectives to QSR Magazine.
Denise has regularly appeared on FOX Business TV and is a popular source for CNBC, The Wall Street Journal, The New York Times, and many other national and international media. In 2008 she launched her blog, brand as business bites™, which the Marketing Executives Networking Group (MENG) named as one of the top 20 marketing blogs.
With her expertise and personal approach, Denise has become an in-demand keynote speaker and addresses business leaders around the world. When she’s not writing or speaking, she serves as a board member of San Diego Sport Innovators and the non-profit Urban Life.
Outside of her professional roles, Denise counts hiking Mount Kilimanjaro, dancing with a professional ballet company, and flying a helicopter as some of her greatest life experiences.