David and Jonah Stillman Gen X and Gen Z Father-Son Speaking Combo | Researchers, Authors, and Founders of GenGuru

If only we could group our younger workforce and marketplace into one generation - life would be easier. In many ways, leaders have been operating that way. Many are not paying attention to Generation Z and are just assuming everyone under 30 is a Millennial. Gen Z is nothing like the Millennials. 

“Millennials vs Generation Z”, will:

• Unpack the key differences between Millennials and Gen Z.
• Showcase how Boomers and Xers parenting styles had radically different results.
• Explain Millennial’s collaborative nature vs Gen Z’s competitive drive at work.
• Identify what leaders need to know to manage each unique generation.
• Highlight areas the generations wil click and clash.

Available as a 30-90 minute keynote or as a half-day workshop.

Based on three national studies and the first global study of Generation Z, you will get a 15-20 minute introduction into both the events and conditions that shaped Gen Z and the seven key traits that define this generation: Realistic, Phigital, Drive, FOMO, Hyper Custom, DIY, and Weconomists. Afterwards, keep the generational dialogue going during an in-depth Q & A session, to ask burning questions on what YOU need to know about this new generation.

“Seven Key Traits of Generation Z” allows attendees to zero in on their exact needs, such as: 

• How does the phigital world impact Gen Z’s view of remote working?
• Is FOMO a good thing or bad thing on the job?
• How does hyper customization impact sales and marketing?
• How do these weconomists define the shared economy?
• How does DIY impact training and development?

Available as a 30-60 minute keynote.

For the first time in history, we have five generations in the workplace and marketplace. Not one generation is stagnant, so staying on top of how their generational personalities play out can be challenging.

Even though there might not be as many Traditionalists around - there are still many Traditional cultures. Boomers are working longer and reinventing retirement. Xers are slowly taking over the C-Suite. Millennials are no longer the newbies and are well into management. And yes, there is a generation after the Millennials...Gen Z. A lot to unpack - but in this two part presentation, David Stillman and Jonah Stillman can get the job done!

In Part 1, David Stillman, who has 22 years of studying the generations, presents:

• What shaped Traditionalists, Baby Boomers, Xers, and Millennials.
• How generational core traits are playing out in today’s economic climate.
• What each generation needs and wants from their careers over the next 10 years.
• Where and how the generations like to shop.

Following a break, in Part 2, Generation Zer Jonah Stillman will join David to:

• Introduce Gen Z and the key events that shaped them.
• Present the seven key traits of Gen Z.
• Identify what Gen Z needs and wants from their careers.
• Highlight how Gen Z will click and clash with the other generations.

Available as a minimum of two hours and special pricing applies.

Do they shop online? In-store? What does loyalty look like? These questions and more are addressed as the newest generation of customers pulls out their wallets. Gen Z has disposable income to spend, but only if marketers can connect with them.

More than their own disposable funds, Gen Z’s influence on family spending is the highest it’s ever been. If brands want to find success in the future, then understanding the Gen Z customer is paramount.

Based on national studies, insights from focus groups, and working with some of the world’s top brands, find out what it takes to connect with, sell to, and retain the Gen Z customer.

In “Z Ultimate Consumer: Who is the Gen Z Customer” you will learn:

• How the Gen Z consumer is different from the other generations.
• How different social media platforms connect with different Gen Z consumers.
• About the phigital landscape - where Gen Z sees no line between physical and digital.
• The difference between a digital pioneer and digital native.
• What brands are connecting best with the customer of the future.

Available as a 30-90 minute keynote.