Ross Bernstein, CSP, CPAE, Global Speaker Fellow Inspirational Business Keynote Speaker & Best-Selling Sports Author

Ross' program is all about the DNA of what makes champions in sports so unique and how that relates to business. It’s based on a series of books he wrote in which he was able to interview more than 1,000 professional athletes and coaches that all had one thing in common — they were all members of championship teams. In his research he concluded that the same metrics and characteristics that were common among champions in sports, were also common among peak performers in business. There are reasons certain teams win consistently, whereas others don't... and Ross explains why. It's based largely on the "Good to Great" concept of how the best companies are able to separate themselves from the rest of the pack through servant leadership, by creating a culture of excellence, by developing deeper relationships, and by giving extraordinary customer service. Ross weaves sports stories, about the DNA of champions, along with stories of companies who he has worked with around the world — and shares best practice ideas on ways to overcome disruption, while ultimately building stronger relationships. At the core of his message is the simple fact that we like to do business with people who we trust, who we like, and who just “get it” — CHAMPIONS.

In an engaging, provocative, and visually entertaining style, Ross will use inspirational stories and poignant life lessons from the world of sports to show attendees how to:

• Create a “culture of excellence” by giving extraordinary customer service...

• Generate momentum by utilizing the "currency of karma"...

• Follow their moral compasses to win "the right way," with respect, ethics, and integrity...

• Be better leaders and create more "buy-in" by embracing change and failure...

• Evolve from "order takers" to "trusted partners" by enhancing the quality of their relationships...

Ross' program is based on a critically acclaimed book he wrote in which he was able to interview more than 500 captains and coaches in order to answer one question: What is it that makes the great ones great? In this keynote session Ross will focus on dozens of amazing leaders from the world of sports, and explain how they were able to create “buy-in” through some very unorthodox methods. Success in business today is all about trust, communication and building deeper relationships — and it’s no different in sports. Coaches have to motivate their players in order to not only win, but to keep their jobs — so they have a lot of different tools in their tool boxes. Ross learned that there is no right way to lead, so he will share many different philosophies that sales professionals and business leaders can use to develop better relationships in the workplace. At the core of his message is the simple fact that we like to do business with people who we trust, who we like, and who just “get it.” In an engaging, provocative, and visually entertaining style, Ross will use inspirational stories and poignant life lessons from the world of sports — as well as from some of the biggest brands in corporate America — to show attendees how to:

• Lead with integrity in order to achieve success

• Create buy-in to connect with millennials, boomers and challenging co-workers

• Generate momentum through leading by example and mentorship of others

• Create a winner’s mindset in order to stay self-motivated through good times and bad