Zack Friedman Bestselling Author, The Lemonade Life; Leadership and Happiness Expert

Every day, we all make a fundamental choice to lead one of two lives: the Lemon Life or the Lemonade Life. The Lemon Life is about excuses, blame and settling for less than your best self. The Lemonade Life is leading life with purpose and possibility. These lessons apply to individuals and organizations alike. In this inspiring keynote based on Zack’s bestselling book, The Lemonade Life, you will learn central tenets of positive psychology and leadership, including:

• The 5 “switches” that will change your life and business
• How leaders transform into Daring Disruptors
• How organizations can lead The Lemonade Life
• How organizations can think and act like a startup
• The greatest lessons from the most successful Lemonade Lifers (from Warren Buffett and Jack Ma to Sam Walton and Ray Kroc and more)

We all want to reach our potential and lead our best life. How do we win at work and at home? In this practical, action-oriented keynote, Zack Friedman takes you on an exhilarating ride where you will learn:

• How to develop your best self to achieve peak performance
• How to remove the roadblocks to personal and professional happiness
• How to apply the art of failure as an essential tool for self-improvement
• Why you should take everything personally and always take no for an answer
• How the world’s most successful leaders and entrepreneurs transformed from their lowest point to their highest one

During our career, we spend up to 70,000 hours or more at work. We want our team members to be happy at work so they can thrive, be active participants in your organization’s mission and serve customers and clients. How do we inspire more greatness at work? How do we lead with purpose? How do we develop a culture of transparency to increase trust?

In this motivational keynote and call to action, Zack shares the secrets to improve your organization’s culture, increase productivity and drive results.

You will learn how to:

• Create purpose and possibility in your organization so that every team member feels valued.
• Foster a culture of excellence driven by transparency, trust and cooperation.
• Use the power of happiness to become the bedrock principle for organizational and team member success.
• Leverage the teachings of a 14^th century monk to revolutionize the way you think about your organization.
• Teach your team members the surprising reason why it can be more important to have a “can’t do” attitude than a “can do” one.

No matter your organization’s size or industry, there is a young, hungry start-up planning and plotting to drive disruption and innovation. In a transformative, technology-driven world, every organization must transform to address this reality. In this motivational keynote, you will learn:

• How to think like a revolutionary start-up
• How to position your organization to embrace a start-up philosophy to drive innovation and disruption
• How to apply 5 winning habits of successful entrepreneurs and avoid the 5 pitfalls of start-up mentality
• The 3 ways that Daring Disruptors disrupt the competition