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Steve Simpson Author of UGRs: Cracking the Corporate Culture Code

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Select Keynotes

  • Cracking the Corporate Culture Code: Transforming Workplace Cultures
  • Creating a Culture of Service: Beyond Service Training
  • Creating a Safety Culture: Safety, For Real
  • Creating a Service Revolution. Service As A Point Of Difference
  • UGRs and Change Management An Appetite For Change

Select Book Titles

  • 2015 A Culture Turned: Using UGRs to boost performance and culture
  • 2000 CRACKING THE CORPORATE CULTURE CODE - UNWRITTEN GROUND RULES P

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Steve Simpson's insights are not based on theory. In addition to his conference presentations, he has worked in-house with a range of organizations on different continents over extended period of time. He knows the pitfalls, traps, objections and issues that emerge when people are challenged to re-think the ‘way we do things around here’.

Steve is the author of two books including ‘UGRs: Cracking the Corporate Culture Code’. He is the co-author another three books, the latest being ‘A Culture Turned’. He has a Masters Degree from the University of Alberta, and was invited to undertake an Australian city lecture tour to co-present with Harvard University Professor Rosabeth Moss Kanter.

Whether it’s creating a culture to deliver great service, helping leaders understand their role in shaping the culture, helping teams perform better, equipping people to revel in change initiatives, or getting people to take safety seriously, Steve reveals how his concept of UGRs – unwritten ground rules – can be used to effect lasting, positive change.


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