Melinda Marcus Award-winning Persuasion and Influence Expert Increases Your “Win Rate” with Proven Science of Influence Strategies

• Studies show that prospects make judgements about you in seconds that have a lasting impact
• Discover what’s proven to positively influence those judgements, even before they meet you
• Recognize the prospect's nonverbal signals to know when to continue negotiating and when it’s time to stop

Discover What Has Been Tested and Proven to Influence Business Decisions: Persuasive Psychology researchers have shown that changing the way you present an offer can dramatically increase your win rate by as much as six times. Melinda gives you easy-to-remember and immediately actionable processes to help you win decisions. Her program reveals the Top Ten Persuasive Principles that you can leverage to influence decisions in business. Some of these are counter-intuitive, so even seasoned executives will walk away with new tools. Audience Take-aways:

1) How to identify and leverage the hidden influencers for your prospect

2) Simple edits in your proposal that can swing the decision in your favor

3) Proven factors that generate the desire to buy.

How Decision Makers Think And How You Can Win Them Over: Research shows that some of the most common business approaches often sabotage your own success. Discover how to positively influence the way people respond to you and your ideas. Audience Take-Aways:

1) Understand the most influential factors for decision makers (it’s not what you think)

2) Discover 3 factors that influence people to like you

3) Uncover at what point you have the most power to influence.

• How to avoid being “emotionally hijacked” when people are upset
• How to read the early signs when people are stressed or getting irritated in meetings
• What to say to calm everyone down so you can reach a rational solution. 

• How to gain more insights than anyone else in the room by reading nonverbals
• What is the unconscious trigger word that makes it six times more likely you’ll get a “Yes!”
• Uncover where there are hidden issues that can “bite you” later
• How to make your key points have the greatest impact on people
• Know exactly how to respond when people give you mixed signals. 

 How Small Factors Have a Huge Influence Over Whether You Win or Lose in Business: Scientific research and real business cases reveal how "small stuff" you rarely think about can help you or hurt you in hitting your goals. Audience take-aways:

1) Learn how to read body language to uncover stress points that may not be voiced, so you can address them, AND to recognize when you have "buy-in" so you know when to ask for the commitment

2) Discover how to communicate your ideas in a way that gains the most consideration

3) Avoid unintentionally "shooting yourself in the foot" in meetings.

Recent studies show exactly how long it takes for people to decide whether to trust you or not… and it’s faster than you think. Imagine the advantage to you and your team if you knew:

·       How the brain makes split-second decisions on trust

·       How to read body language so you know when you have their trust

·       How to leverage proven strategies that fast-track trust in business relationships

Leverage "Top Dog" Tactics To Fit Each Leadership Style Based on scientific research with hundreds of business leaders, this program reveals how to customize your communications to the person you want to influence. The system Melinda developed is both entertaining and memorable because it is based on dog personalities. Executives who previously trained on other methods report this "Top Dog" approach is the easiest to use in real business situations. Audience Take-Aways:

1) Increase your success rate with individual decision makers by knowing exactly which words resonate with them most

2) Make quick adjustments "on the fly" by reading clues in their emails, voice mails, office decor and body language

3) Learn how to prep to give yourself the best opportunity to influence.

If you've ever lost out on a new business proposal that you expected to win, this program will be an eye-opener. You'll gain insights into what went wrong and what you can do next time to win. Using Melinda's approach, clients have grown revenues by more than $279 million. This is a strategic new business development program, unlike traditional sales training. Audience Take-Aways:

1) How to engage the prospect in conversations that give you advantages your competitors don’t know about

2) What influences clients most isn't written in your presentation

3) How to read what the prospect isn't saying - but showing - in their body language.

The latest research on how the brain works changes everything about how you approach new business opportunities. Before your next meeting, discover:

·       How your client’s brain is hardwired to make decisions

·       How to “read the room” so you know what they are really thinking, even if they don’t tell you

·       How to predispose clients to want to work with you, even before you meet

Ever wonder what people really think about you? We all have blind spots about our true first impression and that’s important to understand in business. Research shows that major decisions are actually made in the unconscious much faster than we ever imagined. Once decision makers have made a judgment about you, they rarely change their minds, no matter how long you meet with them. Discover what influences decisions and how you can prepare to make a positive first impression. Audience Take-Aways:

1) How to avoid hidden "deal-killers"

2) Step by step guide to making a great first impression

3) How to predispose them to like you before they even meet you.

How To Lean In Without Falling Over: This program is geared to women executives who want to fast-track their career paths. It is based on both psychology and linguistics research as well as actual business cases on how gender influences the way you are perceived in business. Audience Take-Aways:

1) Change communications patterns that sabotage your success

2) Understand why women are often undervalued in corporations and how you can turn it around

3) Learn what approaches have proven successful for women leaders.