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Mark Barden Author and Brand Expert, Partner at eatbigfish.

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  • Creativity In A Constraint World

    In this short clip Mark Barden introduces us to the methods we can harness to transform constraints into advantages. Clip from from 'Creativity in a Constrained World', a Google Fire-starters event in New York, 2015.

  • How Do Challenger Brands Compete?

    In this ten minute excerpt from an hour long speech Mark Barden focuses on Method Homecare as a Challenger, exploring the strategies that allowed them to break through in an overcrowded category.

  • A Beautiful Constraint

    Trailer for the book, A Beautiful Constraint: How to transform your limitations into advantages and why it's everyone's business