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Lisa Copeland Former Fiat Dealership Principle, Award-Winning Sales Strategist, Top 100 Women in Auto Industry

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Select Keynotes

  • Authentic Leadership: Leading through Change, Challenge and Chaos
  • Crushing Mediocrity: 10 Ways to Rise Above the Status Quo
  • Purpose Plus People Equals Profits
  • The Art Of The Big Sell: Stop Selling Start Mobilizing

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With over 25 years of proven success, Lisa Copeland is a dedicated pioneer in the field of automotive sales and brand strategy, as well as one of the most prominent faces in the automotive industry. Named among the “Top 100 Women in the Automotive Industry” in 2015 by Automotive News, Copeland has dedicated her career to revolutionizing the automotive industry while using her trailblazing example to empower women to pursue their truest form of success.

In 2016, Copeland sold her award-winning dealership in order to pursue her passion for leading a team that is committed to transforming businesses while promoting corporate civility and winning cultures. Copeland joined the executive team of EBW2020 (Empowering a Billion Women by 2020) as CMO where she is continually dedicated to promoting the full economic potential of women across the globe through financial education and technology.

Copeland is also the co-founder of Women Impacting the Nation, a nonprofit organization that is dedicated to advancing leadership roles for women. In 2012, the Girl Scouts CTX named her among many other “Women of Distinction.” As the creator of BuyingCarsHerWay.com, she is committed to empowering women consumers.

Copeland served four years on the FCA National Dealer Council and was named one of the Five Most Powerful Women in Austin by the Austin Business Journal in 2012. Copeland and her team were the first FIAT retailer to break the NAFTA sales record by selling more than 100 new FIAT 500’s in one month. That impressive record earned Lisa and her team a visit by FCA Chairman Sergio Marchionne.

In 2015, Copeland and FIAT of Austin earned FCA’s highest honor, “The Walter P. Chrysler” Award for sales and service excellence. With passion and expertise in sales and marketing, her success story has been featured in prominent publications including the Wall Street Journal, the New York Times, Marie Claire, and Automotive News.

Copeland has keynoted at many events including Texas Women’s Conference, Automotive Leadership Round Table, Digital Dealer, NADA, and her personal favorite, the inaugural Women in Automotive Conference in 2015. With extensive knowledge of hiring, training and retaining diverse candidates, Copeland/FIAT of Austin earned recognition as #6 Best Workplace in North America by Automotive News in 2013 and 2015. In 2014, Northwood University named Copeland “Outstanding Business Leader 2014.”


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