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Kelly McDonald Consumer Trends, Marketing and Sales Expert

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Select Keynotes

  • Crafting the Customer Experience for People Not Like You: How To Delight & Engage the Customers Your Competitors Don't Understand
  • How to Connect with Others, Regardless of Age, Wage or Lifestage
  • How to Market & Keep Selling in Tough Times
  • How to Market & Sell to People Who Are Not Like You
  • How to Step Up & Lead in a Crisis
  • How to Work With & Lead People RIGHT NOW: From Crisis to Control, from Panic to Plan
  • Managing Your Diverse Team Through a Crisis – One Size Fits All Won't Work – and What Will
  • The New Demographics & How They Affect Your Business, Today & Tomorrow

Select Book Titles

  • 2017 How to Work With & Lead People Not Like You
  • 2012 Crafting the Customer Experience for People Not Like You
  • 2011 How to Market to People Not Like You: "Know It or Blow It" Rules for Reaching Diverse Customers

Kelly McDonald is a marketing and advertising specialist and considered one of the nation’s top experts in consumer trends, generational differences and leveraging the customer experience. She is the founder of McDonald Marketing, which has twice been named one of the “Top Ad Agencies in the U.S.” by Advertising Age magazine and ranked as one of the fastest-growing independently-owned companies in the U.S. by Inc. Magazine.

She has been featured on CNBC, in Forbes Magazine, BusinessWeek, Fast Company, on CNNMoney.com and on SiriusXM Radio.

Her client experience includes iconic brands such as Toyota, State Farm, Nike, Harley-Davidson, Miller-Coors and Sherwin-Williams.

In addition to her extensive public speaking experience, she is also the author of three bestselling books:

Her latest, "How to Work With & Lead People Not Like You", was #9 on the list of Bestselling Business Books of 2017.

Her first, “How to Market to People Not Like You”, was #7 on the list of Bestselling Business Books of 2011

Her second book, “Crafting the Customer Experience for People Not Like You”, was #5 on the list of Bestselling Business Books of 2013

Kelly is originally from Milwaukee, Wisconsin and graduated from the University of Wisconsin – Madison. She now lives in Denver, Colorado. When she’s not speaking and traveling for business, she enjoys hiking in the mountains and being outside. And shopping for high heels.


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