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Hear Kelly's
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Kelly McDonald Consumer Trends, Marketing and Sales Expert

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Select Keynotes

  • How to Help & Serve Your Customers in a Virtual World NOW & Seamlessly Transition Back to Business as Usual LATER
  • How to Step Up & Lead in a Crisis
  • Managing Your Diverse Team Through a Crisis – One Size Fits All Won't Work – and What Will
  • How to Market & Keep Selling in Tough Times
  • How to Work With & Lead People RIGHT NOW: From Crisis to Control, from Panic to Plan
  • How to Connect with Others, Regardless of Age, Wage or Lifestage
  • The New Demographics & How They Affect Your Business, Today & Tomorrow
  • How to Market & Sell to People Who Are Not Like You
  • Crafting the Customer Experience for People Not Like You: How To Delight & Engage the Customers Your Competitors Don't Understand
  • Transformative Women's Leadership: How to Move the Business Forward with the Teams You Lead
  • Why Do I Have to Be Politically Correct?
  • Six Consumer Trends You Need to Leverage Now
  • Finding Future Hires in a Gig Economy: How to Recruit, Hire, Retain and Get the Best from Workers Now
  • Marketing & Selling to Women: “How to Win the Hearts and Reach the Wallets of Today's Modern Woman”
  • Come Together: Generational Differences and How to Effectively Work with Someone Much Older or Younger than You
  • Disaster Recovery & Crisis Management Using Social Media
  • Social Media & Social Marketing: How to Use It to Grow Business in a Low Cost, No Cost Manner
  • Tips & Tricks for Taking Social Media to the Next Level
  • Marketing 101: The Basics of Advertising & Marketing and How to Implement Them
  • How to Connect with Others, Regardless of Age, Wage or Lifestage
  • How to be a Culturally-Ready & Culturally-Friendly Employer: Insights into Your Diverse Workforce
  • Relating, Not Translating: How to Market to U.S. Latinos

Select Book Titles

  • 2017 How to Work With & Lead People Not Like You
  • 2012 Crafting the Customer Experience for People Not Like You
  • 2011 How to Market to People Not Like You: "Know It or Blow It" Rules for Reaching Diverse Customers

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Kelly McDonald is a marketing and advertising specialist and considered one of the nation’s top experts in consumer trends, generational differences and leveraging the customer experience. She is the founder of McDonald Marketing, which has twice been named one of the “Top Ad Agencies in the U.S.” by Advertising Age magazine and ranked as one of the fastest-growing independently-owned companies in the U.S. by Inc. Magazine.

She has been featured on CNBC, in Forbes Magazine, BusinessWeek, Fast Company, on CNNMoney.com and on SiriusXM Radio.

Her client experience includes iconic brands such as Toyota, State Farm, Nike, Harley-Davidson, Miller-Coors and Sherwin-Williams.

In addition to her extensive public speaking experience, she is also the author of three bestselling books:

Her latest, "How to Work With & Lead People Not Like You", was #9 on the list of Bestselling Business Books of 2017.

Her first, “How to Market to People Not Like You”, was #7 on the list of Bestselling Business Books of 2011

Her second book, “Crafting the Customer Experience for People Not Like You”, was #5 on the list of Bestselling Business Books of 2013

Kelly is originally from Milwaukee, Wisconsin and graduated from the University of Wisconsin – Madison. She now lives in Denver, Colorado. When she’s not speaking and traveling for business, she enjoys hiking in the mountains and being outside. And shopping for high heels.


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