Joe Calloway Expert on Business Performance & Improvement

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Be The Best At What Matters Most - Becoming A Category Of One

Be The Best At What Matters Most - Becoming A Category Of One

What do truly effective leaders, owners, and entrepreneurs do, and how do they think, to differentiate from their competition, constantly improve performance, and drive better results? It starts with simplifying how you think about your business, creating clarity around what is truly most important, and getting the entire organization focused on excellence in execution. When you look at what differentiates market leading companies, there aren’t any “secrets of success.” What sets a top performer apart – what makes someone or an organization a Category of One – is that they do a handful of easily identifiable things that any of us can do if we simply choose to. It’s not easy, but it’s certainly not complicated. We’ll look at examples from companies large and small of how to harness this power of simplicity, clarity, and focus on being the Best At What Matters Most to improve performance and drive better results. Based on his two ground-breaking books of the same name, this is a high energy, interactive program in which Joe engages the audience with leadership strategies that are proven to create organizational and individual success. You don’t just get “takeaways,” you get new ways of thinking about your business that motivates people to action. Ideas that we’ll discuss include: What the world’s best companies do – that you can do immediately to improve performance. The extraordinary increase in effectiveness that comes with simplifying how you think about your business. Getting everyone focused on what matters most. The differentiators that give market leaders a competitive edge. The WIN/WIN Strategy – the single most powerful idea in business (and in life). A propensity for action – this is what always separates the winners from the rest of the pack. This is not a lecture. This is a highly interactive session that creates positive energy and inspires action that attendees will take back to work and put in play immediately.
Becoming A Category of One - How Extraordinary Companies Transcend Commodity And Defy Comparison

Becoming A Category of One - How Extraordinary Companies Transcend Commodity And Defy Comparison

Becoming A Category Of One is based on Joe’s game changing best-seller about what extraordinary companies and top performing individuals do to create, sustain, and grow success. It’s not just what you do, it’s how you think that makes all the difference. Developing and always growing a Category of One mindset an be the most powerful thing you do in your business. Fortune Magazine’s study of the best companies in the world led them to conclude that “the key to performing like one of the world’s most successful businesses is to do several easily identifiable things.” Becoming A Category of One teaches you what top performers do, that any of us can do, if we simply choose to You will learn this and more… How to separate yourself and your company from your competition in a way that truly sets you apart. How to use the power of clarity to bring focus to the most powerful differentiators. How to utilize “The Three Rules” to win customers and keep them for life. How to be so good at the basics that you become a cutting edge innovator. How to use intentional leadership to get buy-in from employees and co-workers. How to compete and win in the real world marketplace of today (and tomorrow), and not get stuck in past success. You won’t be day-dreaming your way through this interactive presentation. Ideas will be flying around the room and you’ll be taking part in a dynamic session that engages and motivates people to take action on ideas that can change everything. Becoming A Category Of One is about going beyond being one of the leaders in your category. It’s about being so good, creating such value for the customer, that you create your own category – and you’re the only one in it.
Magnetic - The Art Of Attracting Business

Magnetic - The Art Of Attracting Business

What makes a booming business “boom”? Positive word of mouth. From market leading Fortune 500 corporate giants to the neighborhood pancake restaurant with a line out the door, it’s strength of reputation that creates momentum and drives business growth. Magnetic: The Art Of Attracting Business is about the one sure strategy to attract new customers, lock in existing customer loyalty, and grow your business. When we say “one sure strategy” – that’s not hype – that’s reality. “Personal recommendations – word-of-mouth – are the number one driver of purchase decisions.” – Forbes Magazine This session gives you simple, powerful, actionable strategies that you can implement immediately. These are ideas that fire people up and motivate them to go back and take immediate action to improve performance. You will learn and take back… How to get clarity on creating positive word of mouth for your business How to use a fundamental business attraction strategy throughout the entire organization. How to get everyone focused on what matters most to customers. How to “filter” your choices and activities so that you always achieve maximum positive impact. How to create “wins” for customers, employees, and partners. Magnetic – The Art Of Attracting Business is not a “lecture” with mind-numbing powerpoint. This is a dynamic, interactive program – a motivating, thought-provoking exchange of ideas that will give your people a renewed energy and enthusiasm for doing those things that get your customers to help you grow your business. Do what very few businesses do – be intentional, strategic, and tactically focused on knowing exactly what to do that make you a magnet for new business.

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2015 Magnetic - The Art Of Attracting Business
2013 Be The Best At What Matters Most - The Only Strategy You Will Ever Need
2010 Becoming A Category Of One - How Extraordinary Companies Transcend Commodity And Defy Comparison
2009 Never By Chance - Aligning People And Strategy Through Intentional Leadership
2007 Work Like You're Showing Off - The Joy, Jazz, And Kick Of Being Better Tomorrow Than You Were Today
2006 Indispensable - How To Become The Company That Your Customers Can't Live Without

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Joe Calloway helps leaders, owners, and entrepreneurs make great companies even better. He helps organizations focus on what is truly important, inspires new thinking about challenges and opportunities, and motivates people to immediate action.

Joe is the Executive In Residence at Belmont Univeristy's Center For Entrepreneurship. He is a business author, consultant and speaker whose client list reads like an international Who’s Who in business, ranging from Coca Cola and Verizon to Cadillac and American Express. Joe also works with small to mid-sized business groups including franchisees, medical practices, law firms, and a range of professional services groups.

Joe is the author of Be the Best at what Matters Most and five other ground-breaking business books including Becoming A Category of One: How Extraordinary Companies Transcend Commodity And Defy Comparison, which received rave reviews from The New York Times, Retailing Today, Publishers Weekly and many others.

His newest book is Magnetic: The Art of Attracting Business.

Joe's business experience includes having owned a restaurant in Nashville, and he is currently serving as Advisor on Business Development with Gilson Boards, a snowboard design and manufacturing company based in Pennsylvania.

Joe has presented at business conferences in countries around the world including Italy, Sweden, South Africa, England, Swaziland, Canada, Mexico and throughout the Caribbean.

Joe is a popular speaker for business meetings and events, and although he has been inducted into the Speakers Hall of Fame, he doesn’t do traditional “speeches.” Instead, Joe actively engages people in highly interactive keynotes and workshops that challenge assumptions and create new ways of thinking.

Joe lives in Nashville with his wife Annette, and their daughters Jessica and Cate.

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Joe Calloway Expert on Business Performance & Improvement

Select Keynotes

Select Book Titles

Similar Speakers you might consider

Business Topics

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Healthcare

Motivation & Achievement

Topics

Photos

Joe Calloway Expert on Business Performance & Improvement

Select Keynotes

Be The Best At What Matters Most - Becoming A Category Of One

Becoming A Category of One - How Extraordinary Companies Transcend Commodity And Defy Comparison

Magnetic - The Art Of Attracting Business

Select Book Titles

Similar Speakers you might consider

Business Topics

Culture & Society Topics

Healthcare

Motivation & Achievement