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Gabe Zichermann Technology Strategist: Employee and Customer Engagement, Tech-Life Balance
One way to get people buzzing about your brand over social media is to "gamify" the experience and engaging users in fun ways, says gamification expert Gabe Zichermann. You can drive repeat traffic to your social channels by creating a contest or through longer-term projects that tie into the features of specific social platforms, such as Facebook, he says.